Name is one of the vital things for people globally, in personal or professional as well as in the business. The same is the case with websites that are your online presence during 2021. Because a domain name for a website serves a similar purpose as your name.
In everyday life, think that you don’t have a name but a code. What will happen if everyone calls you with that code? Everybody starts calling you “0001”. Where are you going? How will it make sense?
Nobody gives a shit about what you are or what you do. They only know the name. Joe Biden is doing this. Donald Trump has done that. This is what they talk about when they gossip frequently.
Today, people don’t see “Isaac Newton” but know the name and his work. So, it’s from the birth of a human; his/her parents did so much R&D to give a name. Similarly, all the businessmen who launch a business, always want to give it an exclusive and prominent name.
Like this, all the websites have their own identity, which is called IP address. But not everybody can remember or memorize the numbers rather than the name. So to keep it simple and easy for everyone, the concept of the domain name was introduced.
Nowadays, people businesses create a website for establishing an online presence. A website is necessary for your personal or corporate branding. Choosing a memorable and striking domain name for a website plays an important part here.
Definition of Domain Name for Website
In a sentence, a domain name is the unique name of a website. Users put it in the browser address bar to access a website. Sometimes, it is also known as a website address or internet address. Generally, the owner of the website selects and retains the rights to the domain name.
In practical life, we can name someone to our liking, no matter which name it is. We can name anyone Barack Obama or Prince Charles. But to have an identity, we have to register the name on the birth certificate. Besides, if we want to change it, we have to go to court.
There’s an authority for registration of a domain which is called Internet Corporation for Assigned Names and Numbers (ICANN). Only ICANN has the right to generate the domain name and holds all the power. The internet world is unlike real life where there can be a lot of Obamas.
Every website has its unique name, no two of them are the same. They must have at least one difference. Like there’s only one techliance.com and you can’t find the second one. Yes, you can find similar names matched but not 100% similar.
Comprehending structure of Domain Name
There is some variation in the structure of the domain name for the website. Normally, a website has two or three parts in the fully qualified domain name. Like, www.google.com has three portions.
Here, the first part “www” is a subdomain. The second part “google” is the domain. And the third part “.com” is the top-level domain.
We can say in real life a person has different behaviors like physique, character, psychology, and emotion, etc. All behavior combine to complete the person. Just like that, all the sections complete the websites.
Remember that subdomain is the additional part of your domain. Websites don’t necessarily need to have subdomains. For example, techliance.com is a two-part domain name without a subdomain.
Internationally and in the United States, the most used and popular subdomain is “www”. The majority of websites use “www” as their subdomain. Also, websites use other common subdomains. For instance, news, shop, blog, community, insights, store, forum, etc.
The last part of the domain, that completes the website’s name, is the top-level domain (TLD). Like in real life, people have surnames like Biden, Trump, Obama, and Clinton, etc. We can say that the TLD of a website is just like a surname of a person.
Originally, the internet phenomena started with seven generic TLDs including “.com”, “.org”, “.edu”, “.gov”, “.net”, “.mil”, and “.int”. As of June 2021, the number of TLDs is 1498. By April 2021, the most prestigious TLD universally in the history of the internet is “.com”.
TLD is a major factor that businesses, startups, and people consider while picking a domain name for a website. For existing domains, the age, and availability of the website also plays a role. Several companies deal in buying and selling live and parked domains.
Strategies to select best Website Domain Name in 2021
To choose the best domain name, there are a lot of variable factors to look upon. No one can tell you that these are the deciding factors. But everyone will agree with some of these core points.
- Come up with an Idea
- Research to refine the Idea
- Focus on Niche and Keywords
- Pick attractive and catchy Name
- Know the Target Users
Now, it’s time to discuss determining factors that are vital for deciding and purchasing the domain name.
Come up with an Idea
Before determining the domain name, you have to come up with an idea. What is the purpose of the website? Which service will you provide through this website? Why should you start a blog from scratch?
Moreover, this point is also valid if you want to purchase an already running website. Why must you buy a particular domain? What should be the age of the target website? Will the acquisition of a live blog benefit you?
Research to refine the Idea
After you know your “why” just go to Google or domain name generator sites. Do some surfing to generate ideas about how your competitors use domain names. What types of domains are available? Which kinds of domain names are popular?
Focus on Niche and Keywords
When you get the idea from the competitors and marketplace, go for determining the niche and keywords. Decide in which niche you would be working, and what sub-niche you’re focusing on. Also, concentrate on the keywords related to the niche you’re looking at. Furthermore, this will help in executing your digital marketing plan and ongoing SEO efforts in the long run.
Keep in mind to be specific but not too narrow. So that seeing your name, one can assume the website services or products available. But you have to keep it wide open so that you can include more services, or add more products shortly.
Related Read: Considerations for Web Hosting
Pick attractive and catchy Name
There’s a famous adage in the everyday life, books, and movies called “love at first sight”. True, your domain needs not to be loved by everyone. But it needs to have an impact on the eyeballs of the visitors.
So, your domain name can be easily caught in the eyes of the visitors. They feel inclined to look back on your website the second time. Electing a memorable domain name will help the users to come back time and again.
Know the Target Users
You would never believe this is the simplest and toughest job ever – to read the psychology of traffic. The majority of your website traffic is those users who never stick in a pattern. They always tend to shift their user journey.
But if you know how to do it, then you can do it in a glimpse of time. If you can catch the eyes of the target users with the domain name, then it’ll be a great achievement. Because the name of the website will be stored in the subconscious mind of the people. Thus, they will type the website domain, or spell it, or talk about it when thinking of a similar niche.
For choosing the right domain name, you can do whatever you want. Many websites, blogs, articles, and online tools teach lots of methods to do with several steps. You may follow those steps to choose the swaying domain name.
Remember you can do lots of analysis and market research. But in the end, the only thing that matters is what your mind says. The really important thing is to go for instinct. Hence, just go for the domain name your instinct says would be the best suit for your website.
Are you longing for making a valuable website having a convincing domain name? Joining hands with Techliance will make your journey worthwhile. Right from ideation to deployment, you are up for a quality experience.