At the present time, creating a website is just not enough. Yes, you are right – you need to incorporate search engine optimization. Yeah, but what the heck is SEO? How can it benefit a company website or an online business in 2021 and future?
Search engine optimization has been doing its usual round of circuits for a while now.
SEO is similar to that cool thing, that every business wants to employ, but not many know how to perform this.
It’s like watching a magic show where the magician pulls up cool tricks from his sleeve. But knowing the trick is another aspect.
Hence, an experienced Information Technology Services firm can help in building search engine friendly website, or can redesign it according to SEO strategies, in the decade of 2020.
What is SEO?
Search engine optimization (SEO) allows you to optimize your website on basis of keywords, and improves its chances of appearing in good positions in organic search results.
Every time users search for things online; they type in specific words in search engines to get results.
And keywords are exactly that.
They are the random searched words for a particular business, product, item or anything under the sun.
But it’s not right to have the keywords stuffed inside your content for ranking well.
So, add keywords efficiently and smartly within the content.
Therefore, the content looks clean, and passes the litmus test at hands of smart ML embedded algorithms of search engines.
SEO Stats of 2021
- In April 2020, Google had 86.02% of global market share of desktop search traffic, followed by Bing at 6.25%, Yahoo at 3.36%, Baidu at 0.83%, and Yandex at 0.8%. (Statista)
- Google handles around 2 trillion searches per year at least. (Search Engine Land)
- Search algorithm of Google has above 200 factors to rank websites. (Google)
- Top most important signals used by Google to rank websites are content, links, RankBrain, meta data, and performance, etc. (Search Engine Watch)
- 0.78% of Google search users click the results on the 2nd page. (Backlinko)
Utilizing SEO in 2021 and beyond
Let’s talk about the invisible wall that every business hits occasionally.
Especially in today’s COVID-19 pandemic situation that has caught us by surprise, businesses want a connection with end-users that can only be made online.
That’s why having a viable business presence is of utmost necessity.
Digital marketing and SEO have become the new norm where you want users to find your business.
Implementing the latest trends in online marketing helps in enhancing your digital standing in 2020 and the decades to come.
Uses of SEO
It’s like users come looking for businesses like you and find you within one of the top ten search results.
You have them visiting your website.
Once you get into top 10 results, you aim top 5.
Then you target top 3, and ultimately first position in SERPS.
Given below are the features of SEO.
Let’s explore these goals of SEO in detail now.
Search engine optimization plays out a crucial role in having you get noticed by users.
You try building your traction by continuously finding ways to attract users.
Firstly, you find out the keywords usually searched by your target audience.
Secondly, you find ways to incorporate those keywords strategically in your content, answering user intent.
As you build up, the search engines also become kinder, and start having your website rank higher in search.
You want to be the top website whenever your user-base search for a business like yours.
That itself is a feat achieved by so few.
Imagine the huge volume of websites that exist, and the enormous competition you face wanting to get noticed.
Search optimization can be your aid in getting the attention you need.
It’s like a much-needed booster that energizes you to get better ranking on search engines.
Understanding User Behavior
A lot of times, it’s important to learn the user behavior for better serving them accordingly.
Especially how the users are reacting to your website.
- What is the bounce rate?
- Which pages are mostly visited?
- What stage does the user abandon their order?
- Is it the payment process that’s too cumbersome for them to handle?
These are some of the relevant questions that SEO can help you answer.
Now, replace that physical attribute to how the website looks.
Is website easy to navigate?
Does website help users in finding what they are looking for?
Search engine optimization is your aid to help you get better at creating, managing and running a website; that not just invites visitors but also gets them hooked as customers.
That’s your end-game.
Without this aspect, there is no point in gaining traction without having user retention that generates revenue for your business.
Mold your business as per what the customer wants.
Learn from competition, see what they are doing to make their website get noticed and stay ahead.
Online presence and local standing of a brand, just don’t mean only having a proxy availability when you are there.
In essence, you are actually just killing time by not bothering about what your customers want.
Pay attention to their requirements and develop a website solution that truly connects on all levels.
SEO can only get you as far as you getting people entering your shop.
Then what really happens afterwards, is another ball game that you need to be prepared for.
Some tactics are not just there as maybes but they tend to evolve as strategies that must be employed.
Search engine optimization is one of those things that you can’t simply do without.
In today’s world, where we are looking for instant connection with your audience; you want an indelible association.
Making this possible digitally has its own challenges, but the right content can help you achieve it.
Do you need SEO friendly website that can perform well in organic search?
Then get experts to develop or redesign a website with SEO guidelines for better performance.
As a result, they build up your digital presence, and help you get noticed online, giving you competitive advantage in 2021.
Contact Techliance today for your custom web development and SEO plan.
Search Engine Optimization FAQs
SEO is an abbreviation for search engine optimization, that focuses on your website’s better presence in search results of the search engines.
As a digital marketing strategy, it works for increasing quantity and quality of organic traffic from search engines like Google, Bing, Yahoo, Baidu, and Yandex etc.
Companies and brands use SEO get more visibility and to make their websites rank higher in the result pages of search engines.
Search engine optimization targets keywords or search phrases that attract a user to your business.
For example, you have a business that sells mobile phones. Then your target keywords will be ”mobile phones”, ”cell phones”, ”smartphones”, and ”buy mobile phone” etc.
You will want your website or product pages to appear for such keywords in SERPs of search engines like Google, Bing, and Yahoo etc.
You can use different ethical tactics of SEO to increase your visibility (or how high you rank) in organic search results.
Search engine optimization involves identifying which keywords and phrases your target audience uses, when looking for products or services like yours.
Then you work towards ranking well for those search queries.
As a result, you improve chances of getting qualified traffic, that is likely to convert into customers.