Companies worldwide and in the United States keep looking for tactics to easily increase their eCommerce business. In the modern day, businesses can opt for the eCommerce website to easily improve their customer reach. Finding the right ways to increase eCommerce website traffic organically is necessary during 2022. Because it lets businesses improve the revenue by growing product sales.
To enhance the eCommerce performance online, you can follow many strategies. These guidelines are mainly helpful to bring qualified organic traffic to the eCommerce website. Moreover, these tricks also help in retaining users on your electronic commerce storefront.
When you are looking to boost organic traffic to an eCommerce site, it is necessary to follow the right strategies. Search engines mainly determine the ranking of websites in the search results on several factors. Therefore, companies are always looking for a better way to optimize their sites that appeases the search engines easily.
Tips for growing Search Traffic to eCommerce Websites
In case, you are looking to organically increase eCommerce website traffic amid 2022. Then, choosing an innovative plan is very important for success. You can easily grow search traffic to your eCommerce website with these marketing tips.
- Optimize the Website
- Improve Page Speed
- Create Title Tag and Meta Description
- Integrate Relevant Keywords
- Structure Content for Featured Snippet
- Start a Company Blog
- Promote Content on Social Media
Let’s discuss these approaches in detail now.
Optimize the Website
Augmenting the web pages with user-friendly features assists in retaining the customers. This is useful for increasing product sales or lead generation. In turn, this boosts the revenue generation of eCommerce business to the highest extent.
Businesses, eCommerce developers, and marketing professionals combine to optimize web pages. So, this mainly enables online storefronts in getting the finest range of organic traffic. Search engines like Google, Bing, and DuckDuckGo, etc. consider many ranking metrics. For example, pages visited, and dwell time, etc.
Work upon this action list to properly optimize the website in 2022.
- Move your website to a better host
- Use content delivery network (CDN)
- Decrease the size of images on the website
- Reduce the number of plugins
- Utilize website caching
- Speed-up database in CMS
Improve Page Speed
Research indicates that 40% of global users abandon websites having lower website speed, taking more than 3 seconds to load. Furthermore, about 80% of the visitors with bad site experience won’t return. Another resource estimates slow-loading websites would cost businesses about $2.6 billion every year in sales.
Google and other search engines lower your website’s rank when the user spends less time on the site. When you get lesser visibility, then they will automatically lower the website. It would affect your organic traffic because it will become harder for users to easily find the website.
When you pursue eCommerce development with SEO guidelines, you can reduce the server response time up to 200ms. Likewise, you can automatically change your page loading speed on the desktop and mobile. These efforts will cut the number of visitors leaving the website.
Create Title Tag and Meta Description
When the user queries search engines such as Google, Yahoo, Bing, and many others, a list of results is shown. As a result, search engines show the title and a snippet that describes what a web page is all about. If you ignore these, you miss the valuable opportunity for increasing the organic traffic for the website.
Title tag and meta description enable users the option for easily clicking on the desired listing. When you optimize the components, you could easily drive the people to click the web page. This would principally lead to a boost in organic traffic.
- Keeping a title tag within 50 to 60 characters is highly recommended. So, this will give better attraction for users. Including the main keyword in the title tag is a more efficient option. The optimal length for the title tag is below 57 characters for proper display in Google search listings.
- Similarly, keep meta description within 150 to 160 characters. It is convenient to integrate the core keyword with meta description, providing the audience with insight. Meta description length of below 157 characters is optimal for proper display in Google results.
More Reading: Best Online Retail Trends
Integrate Relevant Keywords
Are you looking for a better method to increase eCommerce website traffic organically easily? Integrating the relevant keywords on the web page drives better search traffic your way. Keywords play an integral role in helping the pages to appear on the top positions in the search listings easily.
Selecting the right keywords for targeting the interested audience and qualified mainly helps to find the content. With the best eCommerce support, it is quite an efficient option for organically improving the website userbase. So, concentrating on the relevant keywords drives relevant traffic for the page.
Subsequently, ranking in the relevant search results brings qualified traffic to your electronic commerce website. Appropriate website traffic plays a major role in expanding chances of sales for your eCommerce business. It is quite a convenient option to find the relevant keywords through the following maneuvers.
- Conduct keyword research
- Focus on the long-tail keywords
- Target the industry-related terms
Structure Content for Featured Snippet
Aim your content to appear in the featured snippet. It will be suitable to easily increase eCommerce website traffic from the search medium. The featured snippet appears at the top of search results to mainly provide the searchers with a better direct answer.
Normally, the first position in organic search results gets 34% of the clicks. So, your appearance in the featured snippet would increase the click-through rate (CTR). Accordingly, a featured snippet would be a suitable option in getting users to easily click your web listing. There are some strategies to increase the chances of appearing in the featured snippets, and these mainly include the following.
- Bulleted or numbered lists to answer directly – The feature helps to increase the chances of inclusion in the featured snippet. You can include these lists on your page and earn placement in featured snippets.
- Giving a short and to-the-point answer – Easier to optimize featured snippets with the right answer
Tip Time: Guide to creating an eCommerce website
Start a Company Blog
When you are looking to increase organic search traffic, it is important to create a blog. Blogging is one of the most amazing options in digital marketing that allow your business to reach the targeted audience. Similarly, this plays part in boosting the site’s expertise, authoritativeness, and trustworthiness (E-A-T).
Making the blog is quite a convenient option for sharing valuable knowledge with the audience. When more people search for the relevant keyword, they would automatically be reading your blog. People could easily find your website’s blog and check your post. Besides, this is useful for driving the leads to your landing pages.
Creating the blog requires publishing the contents regularly. When you are regularly making the posts live, it will enable you to drive organic traffic to the website. Today, there are many types of blogs that you can launch including informative blogs, lists, and how-to blogs, etc.
Visitors would get the relevant information by accessing your blog content. Correspondingly, authoritative blog posts also quite conveniently improve the ranking for your linked internal pages. Bloggers and influencers also tend to link to highly ranked blog posts. Users also like to share high-performing content on their social profiles.
Promote Content on Social Media
Currently, billions of people worldwide have used social media accounts. Social networking websites such as Facebook, Twitter, Pinterest, Instagram, and many others are accessed every minute. Thus, sharing your eCommerce products on social media enables more people across the world to easily view them.
Devising social media strategy helps the audience to concentrate on the efforts easily. Promoting the content on social media mainly allows reaching the targeted audience within seconds. Also, social love (shares, likes, and comments) assist your products or services in easily ranking in the SERPs.
Therefore, social promotion is considered one of the best techniques to increase eCommerce website traffic easily. Act upon these practices for better social outreach.
- Establish the social media community
- Create unique posts for social channels
- Become the social media outreach expert
- Optimize the posting timing and frequency
- Test social media headlines
- Utilize call-to-action (CTAs)
As you always desire to increase eCommerce website traffic through organic channels. So, you can follow the above strategies to easily gain better website trust and credibility. This will greatly boost your electronic commerce and online retail business.
Do you want to grow your online retail business? Building an eCommerce website is the way to go. Connect with Techliance to make your journey as smooth sailing as possible.