The online retail industry is growing rapidly worldwide and in the United States. Due to the entry of various new companies, the online retail sector is booming now. State-of-the-art online retail trends are fueling the eCommerce vertical and shopping behavior of customers during 2024.
The biggest revolution in the retail industry was brought by the eCommerce industry. Many companies are taking the retail sector to an all-new level by advantageous usage of digitization. For example, Amazon, Walmart, eBay, Alibaba, and Flipkart, etc. Customers can get an ever-increasing type of products and services at the lowest of prices online.
The digital revolution is growing rapidly. Though this growth harms the retailers in the physical stalls. The shops that have still not got hold of the digitization, will be left way behind. Don’t worry expert eCommerce developers can build storefronts to facilitate online shopping.
Several groundbreaking online retail trends are driving shopping experience in the year 2024. As per industry insights, new retail marketing trends are also going to emerge. So, and one should be ready for these inventive ideas.
10 best Online Retail Trends powering eCommerce in 2024
Nowadays, various offshore IT companies are coming into the picture to help businesses set up their eCommerce stores. More and more people own a smartphone. They like to do shopping online from the comfort of their homes.
- eCommerce Grocery Platforms
- AR-powered Buying Experience
- Social Commerce
- Online Stores in Offline Spaces
- Personalized Shopping Experience
- Faster Delivery
- Shopping via Smart Speakers
- Experimental Retail Shops
- Influencer Marketing
- Rise of Ethical and Value-based Brands
Internet-based retail is in hot demand for these reasons. Coronavirus has increased the acceptance of online shopping manifolds. Inventive online retail trends like these are boosting the phenomena.
eCommerce Grocery Platforms
Numerous eCommerce platforms are taking full advantage of people staying at home during COVID-19. For instance, Walmart, AmazonFresh, and InstaCart, etc.
They are providing fresh perishable goods via online grocery platforms. Prime benefits are high quality and a low delivery time. So, people are less likely to go back to the traditional way of buying in the future.
AR-powered Buying Experience
Evermore shoppers are relying on online shopping websites to meet their daily needs. But, according to research, 51% of customers are willing to use AR technology to assess products. Augmented reality, machine learning, and artificial intelligence are not going to go anywhere anytime soon.
Several shops have already been launched that provide AR experience. Coronavirus has influenced a lot of people to adapt to this AR technology a lot faster. Brands like IKEA and Target are already providing this experience to their customers and are becoming quite popular.
Social Commerce
Today, a large percentage of people are willing to buy from online retail stores. More so due to the closure of several physical stores globally and in the USA due to the COVID-19 pandemic. Almost 40% of customers are relying on eCommerce sites for things they would have earlier bought from retail shops.
Social commerce has already been a rising trend amid the year 2024. The post-COVID era will witness a certain surge in the initiative. Thus, retailers are expected to rely extensively on social commerce and make complete use of the “zero-contact” shopping experience.
This had already started in 2020 with TikTok and Shopify’s collaboration and with the launch of Facebook shops. The shops act as storefronts for businesses on Facebook and Instagram. The sellers can arrange and organize their virtual shops as they want. They can also put banners and buttons wherever they want.
Online Stores in Offline Spaces
Many online apparel brands have opened up their offline shops. For example, Bonobos and Glossier, etc. It empowers better customer acquisition as people want to try out clothes before buying them.
Personalized Shopping Experience
This is a probable trend that is going to stay amidst 2024 and beyond. People are getting busy day by day around the world. So, they would prefer someone to make a list of their required products and order those for them.
Who is better to ask for help than artificial intelligence-powered apps? They directly monitor your health, food habits, and other important activities. So, AI-driven apps order items for you as per needs.
Faster Delivery
In this digital age, life moves very fast. People do not have any time to wait. So, delivery services should start delivering products within a day or, if possible, within hours. This feature will ensure more customers’ attraction to those offers.
Shopping via Smart Speakers
Currently, 87.7 billion adults in the US use AI-based smart speakers. For instance, Apple Siri, Google Assistant, Microsoft Cortana, and Amazon Alexa, etc. As people stay at home most of the time, they use these intelligent virtual assistants to curate shopping lists. Furthermore, they even order products through these voice-based intelligent personal assistants.
Because of the ease of the process, people often tend to add the suggested items to their cart as well. This way, the eCommerce web stores can upsell via product suggestions and wish-list subscriptions. Hence, this allows the retailers to grow more.
Experimental Retail Shops
Presently and in the future, offline stores will prosper more, if they provide the customer with a great experience. One that they could not enjoy anywhere else. Nike’s store on Times Square has basketball courts with motion trackers. That compares you with legendary athletes or treadmills placed in front of giant screens showing various running routes.
Influencer Marketing
A few years back, the word influencer made people think about individuals posting pictures on social media with well-thought-out captions. But in recent times, the content has changed a lot. Since 2024, it is more raw, realistic, and believable than ever.
Brands have started to collaborate with influencers that have a certain level of reach and monthly engagement. As in the current tech-savvy world, they are the ones the youth can relate to. The companies and manufacturers have found a way to reach their target audience via these influencers. It is working out pretty well for both established businesses and startups.
Influencer marketing has accelerated due to the advent of Instagram Reels, TikTok, IGTV, and IG Live, etc. Market researchers claim that videos will be the mode of communication between the brand and its end users. Henceforth, they will be the most preferred media format through 2024 and the future years.
Rise of Ethical and Value-based Brands
Transparency and ethical behavior are becoming more important for shoppers. The brand’s motive and ethical beliefs are influencing more people than the actual quality of their products. These are critical points retailers should keep in mind to attract customers.
Conclusion
Digitization and COVID-19 are the key factors that are responsible for changing people’s mindsets. So, they are making way for such online retail trends in the global and the US eCommerce market. With limited operations on their part, businesses are relying on the current market trends to deliver the best to customers.
Electronic commerce businesses can bank on the added elements of trends and personalization. Online retailers can perform better to flatten the lockdown curve. Lastly, whatever the trends are, it’ll only be a matter of time until they set or adapt to something better.
Do you desire to uplift your online selling business to an upward level? Connect with Techliance to create or upgrade your online retail store. Therefore, join hands to provide your customers with the best online shopping experience.
