Social media is a powerful marketing tool that allows businesses to reach and influence large numbers of people in 2023. Thanks to social media marketing, you can achieve brand growth in a relatively short amount of time. You don’t have to be a big business or celebrity to get on social media platforms.

As a small business owner, you’re free to join any social networking platform to build your brand. For example, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. As a result, you can reap the benefits of social media platforms while having fun.

You want to establish a strong online presence, whether you’re launching a startup or are already into business. Efficiently propelling brand growth and driving sales is your ultimate goal. That’s where social media marketing plays a role as a big part of your marketing and business development efforts.

Best ways social media marketing drives brand growth
Best ways social media marketing drives brand growth

Impact of social media on branding and business growth

Here’s an outline of some of the top ways social media marketing can promote your brand during 2023.

  • Understanding the target audience’s interests
  • Increasing brand awareness and recognition
  • Boosting website traffic
  • Enhancing customer satisfaction
  • Getting higher conversion rates
  • Continuing brand loyalty

Let’s have a look at these usages of social media marketing for branding and business development.

Understanding the target audience’s interests

Social media marketing can work as an effective promotional tool for businesses of any size. It allows you to better understand your target audience’s interests and needs. You can do so by tracking the information they share and their interactions with your business on social media networks.

Another way you can use social media marketing is to collect information about your target audience. This can work better than online surveys and other traditional methods might not allow. For instance, you can use social media to ask people about their preferences and interests.

Take time to get all these insights about your customers through social media marketing. Thus, it gets easier to find what your consumers want from you, and why they buy from you (or not). It will help you improve the quality of your products and services so that more people want to purchase them.

What do they like about your products or services? Which features they don’t like about your offerings? Also, you can ask them questions about their purchasing habits or experience with your business.

Impact of social media on branding and business growth
Impact of social media on branding and business growth

Increasing brand awareness and recognition

Social media marketing helps increase brand awareness and business recognition. It isn’t surprising, considering that social networking is one of the finest ways to get your name known online. Besides, that’s also true for businesses to make a name in the industry, especially if you’re only starting.

Using social media platforms, you make people aware of what your business is all about. Also, they get to know the products and services that you offer. Social media channels are constantly evolving, with new ones popping up every day.

Therefore, you need to do exhaustive research to find the right social networking platform for you. Doing so is vital because you want a social media platform, through which you can easily reach your target audience. Efforts on the right social networking channel lift your brand awareness and recognition.

In case, you as business offer services or products to other businesses. Then, you can choose LinkedIn for social outreach activities. What if you sell fashion items and your target audience is youth? Then, you can utilize Pinterest or Instagram as the platform for your social media marketing efforts.

Build your brand awareness through engaging content that can attract potential customers while online. In addition, to succeed in social media marketing, make sure you create content that offers value to a broad audience. Your consumers and other social media users must find the information helpful. Remember, interesting content makes people want to share it with their friends and family.

Suppose, you’re struggling to gain followers on a social media platform like Instagram. Consider using tools such as Thunderclap or other similar services to get more followers. Doing this will help you obtain more followers on social media.

Boosting website traffic

Not using social media platforms to market your brand, limits your website only to persons who know your brand. That is because they are aware of your website and directly land on it. Or they know the keywords to use when searching for your website.

But to reach customers unfamiliar with your brand, SEO and social media marketing are the ways to go. The first method increases the number of people who find you through search engines. Whereas, the second method brings users from social networking channels.

Both these methods will help you get more relevant traffic to your website. Thanks to promotion on social networks, you can reach a broad range of people regardless of their behaviors and backgrounds. Accordingly, it results in your target audience organically finding your company’s website.

With this coverage, you can outreach to a versatile group of users worldwide and in the United States. Research shows that social media users are more likely to make purchasing decisions. Subsequently, you happen to gain more clients and thus more sales.

Enhancing customer satisfaction

Social media marketing also allows you to humanize your brand by helping you to communicate and network with your customers. This communication with your clients allows you to give them personalized responses instead of automated replies. So, it’s vital considering that a big part of relationship-building is giving your audience a chance to connect with you.

They can have answers to their questions — if they need clarification on any issue. Answering questions also makes your customers feel your business hears their voices. Consequently, it makes them feel valued and cared for.

It then helps them feel personally connected to your brand. Thus, it makes them more likely to want to continue doing business with you. Even they are probable of spreading the word about your products or services.

Getting higher conversion rates

Social media marketing likely offers the best conversions of all kinds of marketing. Arguably, there are all kinds of reasons for this. Social media marketing achieves this by giving businesses more ways to reach potential customers and vice versa.

Users on social networking channels know that they have a choice between you and the other businesses out there. Through social media optimization, you let people notice your business. Even when they’re not actively looking for something similar.

For instance, people may happen to look at pictures of fashion models or apparel items while scrolling through Instagram. Yet, they can still see your products or services in their field of vision. That’s true, as long as your products or services are relevant to what users are looking up online.

Your offerings should appear when users search for similar content. Social media lets you target your ads toward particular demographics too. Moreover, it turns easier to hit the people who’re most likely to take an interest in what you’ve to offer.

Social media marketing also provides your customers the chance to get the word out about your business. They can share information with their friends and followers that may have an interest in similar products or services. Likewise, it helps to generate more sales and raises your conversion rates.

Continuing brand loyalty

Social media marketing is the most effective way to upsurge your brand loyalty. It allows you to proactively interact with your customers. Also, it provides your clients with a more personalized experience.

Furthermore, providing good customer service on social media helps you to build trust among your followers. It will encourage them to continue buying from you even though they have other options. Together with becoming your loyal consumers, they tend to advocate your brand in their close circles.

7 tips to increase a brand’s visibility with social media

Nowadays, social media is becoming more significant and powerful. It lets people from various backgrounds, diverse demographics, and the same interests get in touch with each other. This platform allows businesses to get more in touch with their target audience and prospective customers.

That said, businesses are finding ways to increase their brand’s online visibility with social media marketing. Because social media visibility is crucial in increasing brand awareness and engagement. Hence, it may result in lead generation and an increase in sales.

Below are some tactics to improve the social media visibility of your brand through 2023.

  • Create engaging content
  • Hop on social media trends
  • Engage with your followers
  • Publish content strategically
  • Connect with influencers
  • Run persuasive ads
  • Consider going live
7 tips to increase a brand’s visibility with social media
7 tips to increase a brand’s visibility with social media

Properly implementing these strategies will help you efficiently reach your target audience.

Create engaging content

Recollect that content is king, and it is more worthwhile when it gets more eyeballs. Come up with persuasive content that wins users. So, use the world of social media to your advantage.

You have to post on your social media pages to let people know that you exist. This can help your audience learn about your company’s brand. Also, they get to know you’re selling a product/service as you post a reminder about the things you offer.

Posting a plain photograph might not be a crowd favorite as it’s too conventional. To make things more exciting, you should make engaging and valuable content. That’s where you allow your audience to participate and have fun.

Just in case, the more people interact with your posts. Then, there are more chances that you’ll stay on the top news. So, you’ll appear in more social media feeds, when people log in to their accounts.

There are plenty of ways to make appealing content. You can ask questions, be trendy, or even host a giveaway or contest. Thus, allow everyone to participate, interact, and win awesome prizes.

Hop on social media trends

The use of social media continues to rise each day internationally and in the US. Henceforward, businesses are getting more creative in how they advertise online. This can help them entice their eager target audience for more engagement.

Implement clever and innovative ways to promote your products and services, piquing the users’ interests. Just allow your company to stay relevant and increase your brand’s social visibility. For this, you should get on the latest social media trends.

Just think outside the box to outshine your competitors. For example, you can create your version of a popular GIF or meme. Even you can give your opinion about the newest events and start lively discussions with users.

When jumping on social media trends, ensure that it is something that your company can relate to. This will help you in making a good impact. Also, it’s best to be careful before posting content, as the world is extra cautious with every tiny detail.

Engage with your followers

Presently, engaging with your followers is one of the best strategies to increase your social media visibility. In the event, a post has plenty of updates from various accounts. Then, it’s most likely to show on top of someone’s newsfeed as it’s relevant and trendy.

To keep your posts on top of the page, interact with your followers as much as possible. You can post and ask your followers questions and encourage them to respond. Also, quickly reply to your followers and make everything more interactive and fun.

Improving your visibility leaves a good impression on your business. As people can see that you’re building relationships with your followers, and not just ripping them off for profits. Correspondingly, this may lead to an increase in followers, engagement, and user ratings as well.

Publish content strategically

You can choose from the numerous pieces of content to publish online. So, you need to plan them well beforehand. Organizing your content schedule will make everything look smooth.

Ideally, you should make a content calendar. This will help you to lay out what, when, and where are the things you need to post online. Also, it prevents you from making duplicate and irrelevant content, specifically if you’re handling a different crowd on different platforms.

Not everyone logs in on their social media accounts simultaneously. However, there’s a specific period where traffic is higher. This allows better exposure and visibility to your followers.

Some recent studies find the best time to post on social media is 8:41 AM, 3:15 PM, and 7:00 PM. During these times, publish something relevant and engaging for your audience. Henceforth, it will allow them to participate after seeing your post instantly on the social media feed.

Connect with influencers

All brands want to improve their social media visibility. For this, they might need help from social media influencers to spread out the word for them. Today, the rise of influencers has become more apparent.

Social media influencers are self-made celebrities who have the trust of their followers. It allows them to effectively promote different brands, products, and services. So, you should consider connecting and collaborating with them to increase your brand outreach.

You have to pay for the marketing services of these influencers. Also, you send them a free product or let them use your premium service free of cost. After exploring the features of your product/service, they’ll advertise it on their social media pages.

With their high follower count, more people would see their posts. It enables you to reach more audiences. In turn, increasing your brand’s social media visibility manifold.

Run persuasive ads

Together with collaboration with influencers, you can reach more people by running social media ads. This way, you can ensure that your company will appear on your target audience’s newsfeeds. It allows you to introduce your brand, increase visibility, and boost product sales (or service lead generation).

When running ads, use the right social media platforms. Also, choose the right audience to target your ads to. Optimize your ads, maximize the message, and get the most return on investment (ROI).

Make your ads as captivating and head-turning as possible to attract new audiences. Effectively, deliberate upon setting your user demographics. Analyze your ad’s behavior, and see which areas you need to adjust to.

Consider going live

Today, social media platforms let people do live streaming and allow their followers to engage with them in real time. In most cases, when a brand goes live, an alert will pop up on its users’ screens. So, they might consider joining in on what’s happening right now.

Depending on your business, you can show people your behind-the-scenes packing of items. Or even show them new arrivals and provide a quick demo of your products when live streaming. Also, you can conduct Q&As with your audience, answer their queries, and communicate with them live.

This helps brands to boost their online visibility. All by letting people know that you are active on social media. Therefore, you can get them to see what you have to show.

Build an online brand that wins users
Build an online brand that wins users


Talking of 2023, social media marketing is not a new concept in the industry. This has become one of the best ways to advertise and promote most businesses globally and in the US. Essentially, it entails creating a social media presence for your brand on leading social networking platforms.

Social media is now one of the most effective marketing platforms. Therefore, increasing your brand’s social media visibility is crucial. It allows you to reach a wider audience and helps to make your company name more relevant to your followers.

Sequentially, increasing your brand’s credibility drives your business’ lead generation and product sales. With the right strategy and process, you can make your business stand out from the competition. So, improve your brand’s social media visibility to maximize business growth.

Growing a brand online is the aim of every business. You have to get better at connecting with your target audience to stand out from competitors. This guide describes how social media platforms allow you to achieve this objective.

Today, businesses can no longer operate in silos effectively. They have to create a brand online to get more success. Having a powerful social media presence is also key here.

Do you want to make your business stand out from others? Techliance can join hands to gear up your business with the edge it requires. Together we can make your products/services more desirable for users.