Social media is a powerful marketing tool that allows businesses to reach and influence large numbers of people in 2023. Thanks to social media marketing, you can achieve brand growth in a relatively short amount of time. You don’t have to be a big business or celebrity to get on social media platforms.

As a small business owner, you’re free to join any social networking platform to build your brand. For example, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. As a result, you can reap the benefits of social media platforms while having fun.

You want to establish a strong online presence, whether you’re launching a startup or are already into business. Efficiently propelling brand growth and driving sales is your ultimate goal. That’s where social media marketing plays a role as a big part of your marketing and business development efforts.

Best ways social media marketing drives brand growth
Best ways social media marketing drives brand growth

Impact of social media on branding and business growth

Here’s an outline of some of the top ways social media marketing can promote your brand during 2023.

  • Understanding the target audience’s interests
  • Increasing brand awareness and recognition
  • Boosting website traffic
  • Enhancing customer satisfaction
  • Getting higher conversion rates
  • Continuing brand loyalty

Let’s have a look at these usages of social media marketing for branding and business development.

Understanding the target audience’s interests

Social media marketing can work as an effective promotional tool for businesses of any size. It allows you to better understand your target audience’s interests and needs. You can do so by tracking the information they share and their interactions with your business on social media networks.

Another way you can use social media marketing is to collect information about your target audience. This can work better than online surveys and other traditional methods might not allow. For instance, you can use social media to ask people about their preferences and interests.

Take time to get all these insights about your customers through social media marketing. Thus, it gets easier to find what your consumers want from you, and why they buy from you (or not). It will help you improve the quality of your products and services so that more people want to purchase them.

What do they like about your products or services? Which features they don’t like about your offerings? Also, you can ask them questions about their purchasing habits or experience with your business.

Impact of social media on branding and business growth
Impact of social media on branding and business growth

Increasing brand awareness and recognition

Social media marketing helps increase brand awareness and business recognition. It isn’t surprising, considering that social networking is one of the finest ways to get your name known online. Besides, that’s also true for businesses to make a name in the industry, especially if you’re only starting.

Using social media platforms, you make people aware of what your business is all about. Also, they get to know the products and services that you offer. Social media channels are constantly evolving, with new ones popping up every day.

Therefore, you need to do exhaustive research to find the right social networking platform for you. Doing so is vital because you want a social media platform, through which you can easily reach your target audience. Efforts on the right social networking channel lift your brand awareness and recognition.

In case, you as business offer services or products to other businesses. Then, you can choose LinkedIn for social outreach activities. What if you sell fashion items and your target audience is youth? Then, you can utilize Pinterest or Instagram as the platform for your social media marketing efforts.

Build your brand awareness through engaging content that can attract potential customers while online. In addition, to succeed in social media marketing, make sure you create content that offers value to a broad audience. Your consumers and other social media users must find the information helpful. Remember, interesting content makes people want to share it with their friends and family.

Suppose, you’re struggling to gain followers on a social media platform like Instagram. Consider using tools such as Thunderclap or other similar services to get more followers. Doing this will help you obtain more followers on social media.

Boosting website traffic

Not using social media platforms to market your brand, limits your website only to persons who know your brand. That is because they are aware of your website and directly land on it. Or they know the keywords to use when searching for your website.

But to reach customers unfamiliar with your brand, SEO and social media marketing are the ways to go. The first method increases the number of people who find you through search engines. Whereas, the second method brings users from social networking channels.

Both these methods will help you get more relevant traffic to your website. Thanks to promotion on social networks, you can reach a broad range of people regardless of their behaviors and backgrounds. Accordingly, it results in your target audience organically finding your company’s website.

With this coverage, you can outreach to a versatile group of users worldwide and in the United States. Research shows that social media users are more likely to make purchasing decisions. Subsequently, you happen to gain more clients and thus more sales.

Enhancing customer satisfaction

Social media marketing also allows you to humanize your brand by helping you to communicate and network with your customers. This communication with your clients allows you to give them personalized responses instead of automated replies. So, it’s vital considering that a big part of relationship-building is giving your audience a chance to connect with you.

They can have answers to their questions — if they need clarification on any issue. Answering questions also makes your customers feel your business hears their voices. Consequently, it makes them feel valued and cared for.

It then helps them feel personally connected to your brand. Thus, it makes them more likely to want to continue doing business with you. Even they are probable of spreading the word about your products or services.

Getting higher conversion rates

Social media marketing likely offers the best conversions of all kinds of marketing. Arguably, there are all kinds of reasons for this. Social media marketing achieves this by giving businesses more ways to reach potential customers and vice versa.

Users on social networking channels know that they have a choice between you and the other businesses out there. Through social media optimization, you let people notice your business. Even when they’re not actively looking for something similar.

For instance, people may happen to look at pictures of fashion models or apparel items while scrolling through Instagram. Yet, they can still see your products or services in their field of vision. That’s true, as long as your products or services are relevant to what users are looking up online.

Your offerings should appear when users search for similar content. Social media lets you target your ads toward particular demographics too. Moreover, it turns easier to hit the people who’re most likely to take an interest in what you’ve to offer.

Social media marketing also provides your customers the chance to get the word out about your business. They can share information with their friends and followers that may have an interest in similar products or services. Likewise, it helps to generate more sales and raises your conversion rates.

Continuing brand loyalty

Social media marketing is the most effective way to upsurge your brand loyalty. It allows you to proactively interact with your customers. Also, it provides your clients with a more personalized experience.

Furthermore, providing good customer service on social media helps you to build trust among your followers. It will encourage them to continue buying from you even though they have other options. Together with becoming your loyal consumers, they tend to advocate your brand in their close circles.

7 tips to increase a brand’s visibility with social media

Nowadays, social media is becoming more significant and powerful. It lets people from various backgrounds, diverse demographics, and the same interests get in touch with each other. This platform allows businesses to get more in touch with their target audience and prospective customers.

That said, businesses are finding ways to increase their brand’s online visibility with social media marketing. Because social media visibility is crucial in increasing brand awareness and engagement. Hence, it may result in lead generation and an increase in sales.

Below are some tactics to improve the social media visibility of your brand through 2023.

  • Create engaging content
  • Hop on social media trends
  • Engage with your followers
  • Publish content strategically
  • Connect with influencers
  • Run persuasive ads
  • Consider going live
7 tips to increase a brand’s visibility with social media
7 tips to increase a brand’s visibility with social media

Properly implementing these strategies will help you efficiently reach your target audience.

Create engaging content

Recollect that content is king, and it is more worthwhile when it gets more eyeballs. Come up with persuasive content that wins users. So, use the world of social media to your advantage.

You have to post on your social media pages to let people know that you exist. This can help your audience learn about your company’s brand. Also, they get to know you’re selling a product/service as you post a reminder about the things you offer.

Posting a plain photograph might not be a crowd favorite as it’s too conventional. To make things more exciting, you should make engaging and valuable content. That’s where you allow your audience to participate and have fun.

Just in case, the more people interact with your posts. Then, there are more chances that you’ll stay on the top news. So, you’ll appear in more social media feeds, when people log in to their accounts.

There are plenty of ways to make appealing content. You can ask questions, be trendy, or even host a giveaway or contest. Thus, allow everyone to participate, interact, and win awesome prizes.

Build an online brand that wins users
Build an online brand that wins users


Talking of 2023, social media marketing is not a new concept in the industry. This has become one of the best ways to advertise and promote most businesses globally and in the US. Essentially, it entails creating a social media presence for your brand on leading social networking platforms.

Growing a brand online is the aim of every business. You have to get better at connecting with your target audience to stand out from competitors. This guide describes how social media platforms allow you to achieve this objective.

Today, businesses can no longer operate in silos effectively. They have to create a brand online to get more success. Having a powerful social media presence is also key here.

Do you want to make your business stand out from others? Techliance can join hands to gear up your business with the edge it requires. Together we can make your products/services more desirable for users.