Every venture wants to expand its audience, boost sales, build the brand’s online presence, and improve ROI. Here, mobile apps can do it all, further assisting companies to identify growth opportunities and generate substantial revenue. Beauty businesses are no exception. You can makeover beauty business by switching to mobile app during 2021.
What business do you run? Do you own a beauty salon? Are you dealing with beauty products?
Nowadays, people invest a lot in their appearances. This has resulted in a significant increase in the number of spas and salons. Customers look online for the best salons before entrusting someone with beauty services.
Customers rely upon mobile for obtaining reliable salon options. As a result, a salon with a strong online presence and high ranking in search results quickly draw clients. Furthermore, customers also consider costs, availability, and user reviews.
If you are lagging behind your competitors in the beauty vertical, you are not delivering satisfied customers. You have to lure as many customers to your beauty business as possible. To achieve this goal, creating a mobile application is the key.
Whatever services you provide in your spa and salon – be it a manicure, pedicure, massage, or haircuts. A mobile app is ideal for streamlining the process and making it more convenient. Do you want to know more? Keep reading folks!
The following are some of the reasons why you need to makeover beauty business by switching to mobile app. Similarly, these are also advantageous to help you manage your beauty salon or spa. So, let us begin discussing in depth.
Benefits a Beauty Business gets with a Mobile App in 2021
Given below are the motives that help you to makeover beauty business by switching to mobile app.
- Minimizing User Waiting Time
- Reliable Payment Options
- Seamless Communication with Clients
- Enhancing Customer Loyalty with Rewards & Bonuses
- One-Stop Solution for Customer Tracking, Management & Transactions
Now, we explain these factors in detail.
Minimizing User Waiting Time
First-of-all, the prime benefit of providing a mobile app for your beauty business is – reducing customer wait times. Moreover, it simplifies appointment reservations. No matter you are offering substantial discounts, everybody despises waiting in long lines and will walk away. You may also hire a high-paid telemarketer to manage the appointments.
But there are some questions to answer. What about increased expenditures. How will you accomplish the business benefits and meet the customer requirements at the same time? What happens if a booking is wrongly scheduled? This is where a smart beauty app can help.
With a robust salon mobile app, customers can easily access the calendar for many features. For example, appointment scheduling, examine pricing, rescheduling the booking, and so on. Customers don’t need to make bookings over the phone or wait in long lines.
Besides, a mobile app will decrease many overheads. For instance, reducing the staff burden, enabling you to manage the payrolls, and handling the inventories. Overall, developing a beauty app would be a continuous source of assistance for your venture. It will help you in boosting ROI efficiently.
Reliable Payment Options
Carrying cash is no longer a preferred method of payment in the United States and globally. Customers of beauty startups and salon visitors are no exception. They prefer to pay online via secure payment gateways. This enables them to avoid the hassles of carrying cash and to make it easier to schedule appointments.
As a result, you must comprehend the significance of cashless transactions. Customers will benefit from cashless payments through the mobile app. Likewise, you will also be able to keep track of sales, calculate earnings, and simplify your monetary operations. Let us make understanding this process simple for you.
- One-touch transactions for customers
- Integrate business transaction platforms like Paypal, PhonePe for secure and hassle-free payments
- Incorporate payments gateways like CCAvenue, Stripe, and so on for easy management of transactions
- Including digital wallets like Apple Pay, Google Pay, and Samsung Pay, etc.
In short, the mobile application of your beauty business will increase client retention. It will also assist you in establishing brand trustworthiness. Companies must makeover beauty business by switching to mobile app, to reach and serve more customers.
Seamless Communication with Clients
Today, communication is crucial, not only with clients but also with internal employees. Even a single missed response can cost you a key customer. So, customer engagement is where the business needs to concentrate its efforts.
Some clients may visit your salon regularly. While others may only visit once in a while. Hence, the salon app can facilitate consistent communication by tracking appointments, transaction details, and client messages.
You can use the push notification functionality to keep regular customers up to date on exciting deals and service news. This will play role in increasing brand recognition. In this way, a mobile app for your salon will support customer retention and satisfaction.
Enhancing Customer Loyalty with Rewards & Bonuses
Let’s accept the fact – everybody enjoys the bonuses and freebies. To illustrate, we open eCommerce apps when we receive messages about a sale on weekends or during the holiday season. Providing the customers with constant rewards and offers is a strategy that could entice the audience and boost customer loyalty.
On the other hand, manually updating and sharing all of this information may take a long time. But still, it might not reach all of your customers. However, with the help of a dedicated mobile app, you could accomplish this in no time.
With so many of your customers owning smartphones, it would be easy to analyze their preferences. You can proffer them personalized offers or discounts. Also, customized offers and promotions boost revenue and customer engagement.
One-Stop Solution for Customer Tracking, Management & Transactions
Remember how challenging it was to keep track of customer information in registers. It was exhausting to write down everything from client names to addresses, and phone numbers. You had to follow them up on calls, and then note down their responses.
However, the mobile app changes the picture by bringing everything together in one place. It eliminates the need to manually enter the customer details, and calculate transactions. Additionally, it streamlines your follow-ups with them via personal calls. Now, you can easily:
- Access customer information any time
- Track customer billing information
- Monitor cashless transactions in your database
- Send push notification alerts regarding scheduled appointments
You can also use such apps to monitor and reward loyal customers. Overall, you can rock your business revenue and satisfy the customers at the same time. Isn’t it amazing?
The world is continually evolving, and if you do not keep up, you will fall behind. In case you’re looking for something out of the ordinary, a beauty app might be the choice for you. Investing in this idea will induce a huge audience, promote your brand, and eventually increase your business ROI amid 2021.
There’s more. List your business obstacles and devise a strong marketing strategy. This will ensure your brand’s longevity as well as flawless brand awareness. Hope these reasons help you realize the importance of beauty apps and accomplish the goals you always envisioned about.
Do you want to grow your beauty venture manifolds? Connect with Techliance to power your beauty venture through a mobile application. Together we can take your beauty business to the next level.