Search engines have constantly rolled out ranking factors that have changed the way websites are ranked in the SERPs. Who knew that UX design for SEO could ever be a reality? Today, it is not all about pursuing your target keywords or going after quality backlinks. As much as these factors are essential, we may term them as “smaller elements of the overall puzzle.” However, UX design solves SEO concerns a great deal in 2021.
Currently, data-driven metrics have also joined the game. Now, Google, Bing, and other search engines are using them to rank websites. Indeed, the whole issue of search engine optimization has been experiencing monumental changes over the years.
Today, aspects such as the quality of your user interface are among the critical search ranking factors. It is where UI/UX design joins the league of those factors that play a big role in SEO. This article explains the meaning of user experience and its significance to SEO. Before we delve into the nitty-gritty details, let us first understand user experience (UX).
Definition of the User Experience (UX)
User experience is concerned with how your web visitors perceive and interact with your web interface. Its primary objective is to create a perfect experience for website visitors. User experience focuses on the pain points that might harm the users’ experience.
A perfect UX design plays a big role in helping your web visitors find what they are looking for. It is also a critical element that helps with audience engagement. For that reason, UX design significantly impacts the various factors that search engines use to rank websites.
Focusing on your UX design will have a positive impact on your audience and search engines. A great user experience keeps web visitors happy. In turn, search engines will most definitely reward you with high rankings in the search engine results pages.
What is the Significance of UX Design to SEO?
In the past, user experience and search engine optimization appeared as they competed with each other. However, things have changed, especially because Google now focuses on providing users with the best experience. Nowadays, SEO and UX blend perfectly.
Their primary goal is to provide users with the best experience and give them the information they are looking for. Search engine optimization is majorly concerned with driving traffic to a website. Whereas, user experience is concerned with converting that traffic.
If your website has a poor UX design, it will probably fail to rank in the SERPs. An excellent SEO design means high ranking in the search engines. While a bad UX design results in low search positions in major search engines.
These are some of the ways through which UX design solves SEO concerns. User experience design momentously increases the findability of a website and its web pages. So, this enables website visitors to get the information they are looking for. UX design helps in the conversion of traffic. Also, it facilitates businesses with customer retention.
Vital User Engagement Factors that Impact SEO
Who knew that the SSL certificate security protocol would be used as a ranking factor? Website owners are on the run to buy an SSL certificate to beat competitors in the search engine results pages. Because they encrypt in-transit data between the web browser and client-server.
Given below are few ways UX design solves SEO concerns globally and in the United States.
Let’s discuss these aspects in detail through which UX design solves SEO concerns during 2021.
Page Load Speed
One thing that internet users find annoying is the slow loading speeds. Chances are users have to wait for long for the content of your website to be displayed. Then, they will most likely exit your site even before seeing the content.
Statistics show that a web page that takes two seconds to load has an average bounce rate of 9%. Whereas, web pages that take more than five seconds to load have a bounce rate of 38%. You have a responsibility to ensure that your website’s load speeds are fully optimized.
The speed of a website has an impact on both UX and SEO. Search engines want users to find the information they want as quickly as possible. Particularly, Google is increasingly concerned with showing those web pages that load quickly.
Fast loading websites tend to rank high in the search engine results pages. Furthermore, an excellent site speed will give an excellent UX. More people are likely to visit your page because they can easily and quickly find what they are looking for.
Nowadays, there is an increasing rate of mobile usages, which we must appreciate. Your website should adapt to provide your mobile users with a perfect UX. Usually, your users’ experience with their desktops is not the same experience they will have when using smartphones.
Mobile devices have smaller display screens, and you have to design your web pages to fit into these screens. All the content of your website must look presentable on mobile devices smartphones. An excellent mobile experience drives more traffic to your website and increases your ranks in the search engine results pages.
Page Dwell Time
The other metric that search engines look at is the page dwell time. This refers to the amount of time a website visitor spends on your website. The more relevant your website content is, the more time your web visitors spend on your website.
Having a high dwell time is a perfect indication that the content of your website is engaging and perfect to your web visitors. Similarly, low dwell time means that your visitors cannot find your website content as engaging and relevant as they wish. One reason that might lead to low dwell time is poor UX design.
Now, you realize how important this factor is on your website. Its impact on SEO is something that should be taken with a lot of weight. Increasing page dwell time will enhance the user experience. Resultantly, this will improve your ranking on the search engine results pages (SERPs).
The bounce rate refers to measuring the number of website visitors that leave a web page without taking any action. Now, action in this context means doing meaningful things on the page. For example, opening a link, filling out an online form, performing a product or service selection, or making any purchase.
A high bounce rate means that your web visitors do not find what they are looking for. So, they have to exit to look elsewhere. Several reasons could lead to a high bounce rate.
For instance, a badly designed website, poor UX design, shoddy website content, and slow loading speeds. These could be some of the reasons that cause the high bounce rates. You should know that there is a positive correlation between the bounce rates and the relevancy of your website.
For that reason, search engines are using it as one of the key ranking factors. So you should do all possible efforts to reduce your website bounce rates. This will improve your chances to be at the top of the search engine results pages.
Integrating SEO and UX Together
Like peanut butter and jelly, UX and SEO work great together. There are four ways through which you can meld the two components together.
First and foremost, you will need to pay great attention to an SEO-friendly design. If you want an ample coexistence between SEO and UX, you must focus on the design of your website. You should ensure that you create an SEO-friendly site. So, you can do this by creating simple navigation. It will make it easy for search engines to crawl through your web pages.
Secondly, you will need to have clear calls to action. CTA buttons help to keep your website visitors more engaged on your website. Besides, the CTAs are like the guides that show your users the next course of action that they ought to take. They help to keep your web visitors longer on your website, which crucially influences your search rankings.
Thirdly, you also need to incorporate image tags. They are a critical element of your website’s readability. In the event, a web user accesses your website and the images fail to load. So, your audience will not know what was in the giant space left by the images that failed to load.
An image tag gives details about the image. So in case, the image fails to load, your audience will have a glimpse of what the image was like. Image tags also help search engines to read and understand your images. Therefore, this enhances your site’s performance in search engines.
Last but not least, you have to ensure that you create quality content. The value of the content is one of the crucial factors that affect SEO and digital marketing. Hence, the quality of the content benefits your SEO campaign because it drives more traffic to the website.
Speaking of 2021, the race to rank high in the search engine results pages is picking up. This is survival of the fittest, and the competition is not for the faint-hearted. Companies, small businesses, and startups are investing huge amounts of resources to take their web pages to the top. Search engines are also constantly coming up with new ranking algorithms.
Of the many factors that now have a hand in SEO, UX design is among the top. Understanding how it affects SEO is vital as it will help you take the necessary steps. Hopefully, this article explains the mechanism UX design solves SEO concerns and is helpful for you.
Do you want to make an engaging search-friendly website? Just remember that a seamless UX design is key here. So, connect with Techliance to efficiently turn your idea into reality.