Undeniably, the fashion sector is one of the largest industries in the world. Thanks to rapid development in technology, it has become increasingly easier to identify consumer behavior through 2023. The fusion of fashion and technology is resulting in product lines that capture the audience and have great commercial success.
There is no shame in admitting to it – we all love to dress and show off our style. Fashion brands are becoming more aware of consumer demands and patterns. Also, fashion and technology are now BFFs, globally and in the United States.
Backed by the right technology, everything is possible. That’s why fashion designers and apparel labels are transforming their processes. Similarly, you can create powerful apps and websites with .NET to keep constantly shaping the future of fashion.
Use cases for digitization of Fashion with Technology
Worldwide, the COVID-19 pandemic negatively hurt industries in the first half of 2020. But the businesses understood the need for bringing their sales online. Thus, the concept of sales and marketing was digitized across almost all industries.
Online retail goes hand in hand with popular means of advertisement, and expansion of brick-and-mortar stores. Therefore, consumers are globally connected to eCommerce stores through virtual sales channels. This reduces the need for bigger investments in opening physical stores.
It enables apparel companies to economize and become more reliant on delivery and logistics. Thus, fashion labels are opting to become more agile businesses that help resources and consumers grow together. Assessing the regional need based on market demand, fashion trends, and consumer patterns is necessary.
Accordingly, this helps companies understand the manufacturing rate and adjust their processes. Instead of taking speculative risks, it becomes a game of calculating the right time to take the correct action. Nowadays, supply chain management has become such a central concept in all business sectors.
Thanks to cloud-based supply chain solutions that enable quicker dispatch and delivery options to consumers. Research predicts that supply-chain management solutions will surpass $11B in revenue by 2023. Here are some use cases of how the blending of fashion and technology is modernizing the apparel business in 2023.
- Eco-friendly fashion solutions matter
- Multi-faceted apparel technology
- Fueling mobile commerce to new heights
- Stitching it out with Robotics and AI
Next, we discuss these business use cases where the merger of fashion and technology is revolutionizing the apparel sector.
Eco-friendly fashion solutions matter
Effective products should also be environment friendly and have positive aspects to help businesses grow. That’s why 36% of businesses want to have eco-friendly solutions that at the same time are innovative and cost-effective. It brings to notice the concept of new ethical materials and production techniques to increase brand credibility.
Realize that the material revolution will be the next big thing in the fashion industry in the future. Currently, consumers understand that the world is for all living beings equally. This awareness is making fashion brands have more empathy towards less use of leather, fur, and animal testing, etc.
It enables them to have a more friendly face in front of the customers. There are a lot of companies that are looking towards solutions for ecological-friendly leather options. Modern Meadow is one such option that is creating lab-grown leather without harming animals.
Internationally, several makeup brands are banning animal testing. They are moving towards more humane ways of testing their product lines. Likewise, the concept of banning palm-tree oil products to save Amazon forests has become quite a huge movement.
Some companies are even advancing towards creating super-strong spider silk. For example, Bolt Threads, and EntoGenetics, etc. Technology is the most powerful ally to help businesses grow by adapting techniques that are pivotal in making Earth greener.
Multi-faceted apparel technology
What do you mean by digitization exactly? The best part about fashion online is the immense number of opportunities on the internet. For instance, website solutions, mobile apps, and social media platforms are some of the arenas for expanding your business online.
Consumers have multichannel options to access your fashion app or website through a mobile, PC, laptop, or tablet, etc. So, this calls for a responsive product that works on a variety of screens and resolutions. The primary intent of fashion brands is to make online shopping easier.
Customers now enjoy multiple options of payments, thanks to Apple Pay and Google Pay integration. Keep in mind .NET makes technologies like fingerprint and facial recognition a consistent feature in the developed products. Consumers want a seamless experience from the moment they start exploring the product catalog. Right from adding items in the cart, to checking out, and finally making payments.
Fueling mobile commerce to new heights
Digital commerce (both eCommerce and Mobile commerce) with the integration of social media gives customers a new dimension. The span of sales becomes greater, with wider reach to audiences through these social networking platforms. Pinterest and Instagram are among the most popular social media platforms for engaging with shoppers.
Furthermore, sustainable fashion apps like Vinted and Depop have taken the apparel market by storm. They are replacing traditional avenues like eBay and Gumtree for selling second-hand fashion. Mobile sales sites are reforming the online retail industry internationally and in the USA. So, they are demonstrating how mobile commerce is innovating every aspect of the fashion industry.
Stitching it out with Robotics and AI
In today’s world, AI and robotics are widely recognized in fronting technology advancements. For example, sewing, stitching, predicting consumer patterns, and VR mirrors in dressing rooms, etc. They are playing role in suggesting, evolving, and personalizing the shopping experience.
Consumers are now in control of having suggestions on what they may like. That too as per their likings or most in-demand products. Moreover, they can even assess the look and feel of the dress on them through avatars.
Who says you can’t emulate the online shopping experience amid 2023? Thanks to immersive technologies like AR/VR, it is working on the same lines as an actual physical store experience. So, brands like Tommy Hilfiger and Gucci are offering digital showrooms.
Some amazing technology-driven Fashion apps
A trendy subject like fashion means the products must also prevail in the market. They should provide some innovative ways on how users can continue to look stylish and hip. Let’s take a look at some out-of-the-box features introduced in some apparel applications and solutions.
Grabble: Tinder mode on
This is the app that understands your fashion preferences. Grabble alerts you once your favorite products are available on sale. Even, this app tells you the location and price of the items on sale.
So, you are all set for grabbing your desired product as it is on sale. Grabble is a great blend of ML and AI concepts. It helps you remain on top of great sale purchases by learning about you through you.
Dapper: Boys will always be boys
We all get how shopping can be such a dreary experience for men. Wouldn’t it be better if a genie miraculously read our minds and offered us what we needed? That’s how magical fashion app Dapper works.
This app is only currently available for iOS but is likely to come onboard Android in near future. It has a great way of discovering all your preferences. Then, the Dapper app comes up with reliable options on basis of your requirements.
Styliff: Avatars and 3D models
Ultramodern immersive experience such as AR is the future of fashion apps. Probably, it is one of the biggest trends that will be embraced across the globe. We all understand the importance of actually seeing how an item looks on us before making the purchase. Styliff beautifully covers that aspect to allow you to build 3D models in virtual outfits and your desired clothing items.
LuLaRoe: Come together to make magic
Designing, producing, and dispatching on a large scale to meet consumer demand is cumbersome. However, comprehensive workflow management enables various stakeholders to come together. A robust PLM solution like LuLaRoe is all about bringing everyone on the same page.
Providing complete control to its users, the system allows designers to create designs. Also, it facilitates ordering material from vendors and completing a finished product in less time. LuLaRoe is powerful, efficient, and effective collaboration at its best.
ShopLook: Make your outfit
The majority of us have the right outfits. But you need to create that perfect ensemble for your next big event, interview, or even an online event. As you have to look your best on that big moment.
How about having an app that helps you mix and match within a virtual wardrobe from your favorite fashion stores. ShopLook is your best bet for giving you awesome apparel suggestions. Correspondingly, these recommendations are highly customized with your body type, budget, and occasion.
Enty: Professionals are a click away
Who says that fashion advice is for an exclusive few? Now with Enty, you just take a mirror selfie or an outfit photo to get instant feedback from professionals. Also, you get expert tips and have a sense of community where fashion tips are always around the corner.
Conclusion
Technology is the greatest gift to the world in times of pandemic and for years that will surpass us all. What connects us all is the fact that we as humans want excitement. Hence, users are open to online experiences that help them explore dimensions that seemed impossible in previous decades.
We human beings adore newer and richer experiences irrespective of the platform they are on. Computer languages and frameworks such as .NET are rich in their capacity to convert user requirements into clearer ideas. Consequently, we can successfully implement these product concepts in the form of apps and websites.
Presently, the world awaits what exciting new levels can fashion arenas achieve in the future. Perhaps, we can digitize broadway and runaway fashion shows. So, users can embrace high fashion from the comfort of their homes and living rooms.
Bear in mind that the best is yet to come. As we all are waiting for the global incorporation of futuristic technologies like 5G. Thus, businesses can deliver a wide-out breakthrough of apps and solutions.
Do you want to create a performant fashion app or web-based solution? Connect with Techliance to modernize your apparel business. We cover you right from ideation to deployment with no fuss.
