In business, conversion optimization means improving sales and gaining more authority within your niche industry of reference. So, it is obvious that a low conversion rate is a bad indicator that something is wrong within your company. Thanks to new technologies and methods, today it is possible to enhance conversions for business during 2022.
By creating a class apart online presence for a business, you can take it to a whole new level. This works for every type of business, regardless of the industry, size, and magnitude. Now, you can target a large audience that likes and embraces the digital revolution.
Today, conversions and conversion rate optimization (CRO) are the buzzwords in the business sector. Every company wants to get a better return on investment (ROI) on products or services. Because this boosts their productivity and revenue generation.
Effective tips for increasing business conversions
Our goal in this article is to present you with efficient methods to enhance conversions for business in 2022.
- Provide free samples and free trials
- Offer fast checkout and innovative payment methods
- Add persuading videos with subtitles to the website
- Showcase reviews and testimonials on the website
- Give free returns and money-back guarantees
- Find what works through A/B testing
- Go futuristic with Artificial Intelligence
- Optimize website for users, mobile devices, and search engines
- Tap the power of social media
- Launch appealing email marketing campaigns
- Conduct surveys and ask for the users’ feedback
Let’s get right into it by briefly discussing these powerful tactics.
Provide free samples and free trials
Facilitating users with the option of trying your products or services for free is a good way to increase conversions. In case, you let them test your solution before they buy it. Then, they’ll understand if it’s the right solution for their needs and preferences.
In the event they like it, they will certainly opt for it. Furthermore, they’ll have a more professional impression of your business. This will lead to growing trust and brand loyalty.
Offer fast checkout and innovative payment methods
Technologies, as well as businesses and processes, are constantly evolving. For example, the digital payment process has seen a great deal of change over the last few years. Payment options of your online store have a huge influence on your customers’ buying decisions.
In effect, consumers prefer to pay using a payment method that suits them. If they don’t find it, they can even leave your site and never turn back. In today’s payments landscape, more and more changes are taking place.
For instance, the spread of blockchain technologies and investments in cryptocurrencies has made users consider paying with them. Digital wallets are also gradually making a foray into the online payments scene. This explains why so many online businesses are introducing these payment mechanisms to their websites.
You should also do the same to avoid your business from being left behind. Do some research to find out what payment methods are most popular with your target audience. Accordingly, make sure you implement all of the most suitable payment options in your industry.
Add persuading videos with subtitles to the website
Videos are more effective than words and pictures when it comes to generating conversions. Research shows that positive experiences with video ads boost purchase intent by 97%. As such, videos are engaging content formats that can persuade viewers visually, sensationally, and audibly.
The videos are therefore highly converting, so take advantage of videos to their full potential. You must make them accessible to anyone, even those who speak other languages or have disabilities. Therefore, add subtitles to your videos using a subtitle generator such as Happyscribe.
Showcase reviews and testimonials on the website
User reviews and client testimonials are extremely powerful to enhance conversions for business today. Probably, you also check them before buying a product or service and base your decision on them. Thus, it is really important to display endorsements of existing customers on your website.
Request your clients to leave them after using your product or taking advantage of your services. Also, showcase relatively less positive reviews with three or four stars, or negative reviews, and address their concerns. This will help you look more trustworthy and honest in front of potential buyers.
Give free returns and money-back guarantees
When consumers are unsure that a product or service will work for them, they hesitate to buy it online. Unfortunately, this sometimes leads to a loss of sales and leads. Keeping in place money-back guarantees and allowing free returns can prevent this from happening.
If your customers are not satisfied with your products or services, they can have their money back. Subsequently, they can buy another more suitable product from your website. Like, they can exchange an item for another size, if you sell clothing.
Such guarantees will make you appear more professional and trustworthy. So, they calm the concerns of first-time visitors to your website. It leads to an increase in sales and, as a result, a greater conversion rate.
Find what works through A/B testing
Remember an A/B test is a key strategy that enables you to determine what works and what does not. Colors, content, and layout can all influence a user’s buying decision. Thus, it is necessary to identify what works best.
Delivering what the users want significantly increases your conversion rates. There are multiple ways through which you can run A/B tests. Here are a few basic steps to follow.
- Pick the variable to test
- Identify your goal
- Split your sample groups equally and randomly
- Use an A/B test tool
- Test variations simultaneously
- Measure the results
Go futuristic with Artificial Intelligence
One of the growing modern technologies, artificial intelligence is transforming every industry. AI is a smart technology that makes predictions based on past data and automates some repetitive tasks. For example, chatbots are real-time chat applications that are based on artificial intelligence.
They can automatically answer some of the questions that the users may tentatively ask. AI uses information taken from a knowledge base you can build or that it gleaned from previous conversations with users. Also, it will save you time and allow you to focus on more urgent tasks.
Artificial intelligence can empower businesses to provide users with more personalized experiences online. Moreover, AI can generate product recommendations based on the most recent products viewed or purchased. Subsequently, you can act on upselling and cross-selling strategies to enhance sales.
Optimize website for users, mobile devices, and search engines
Search engine optimization is surely something that you’ve heard of. SEO encompasses all the techniques you implement to increase the visibility, traffic, and sales potential of your website. To achieve this, implement the most searched keywords, enhance loading speed, and make the website responsive to smaller screens.
Presently, most users browse the internet and make purchases from smaller screens, including smartphones and tablets. You must make sure that every page and element of your website automatically adapts to any screen format and resolution. Consequently, this will ensure optimal navigation and improve user interaction. Also, act upon all the best UI/UX design practices to bring a seamless purchasing experience to customers.
Tap the power of social media
Usage of social media is increasing year by year worldwide and in the USA. It involves people of any range of age and gender, including teenagers and adults. Being entertainment apps, they’re also powerful marketing tools that are free or inexpensive for any business to utilize.
Through social media, you can expand your audience, increase visibility, drive more traffic to your website, and generate more leads. However, to accomplish these objectives, it is imperative to implement the right social media marketing strategy. Publish the appropriate content, something that is relevant to your buyer persona.
Don’t forget to keep up with the new social media platforms. For instance, TikTok, Clubhouse, Houseparty, MeWe, and Discord, etc. Growing your TikTok following will certainly improve your visibility and optimize your conversion rate.
Run appealing email marketing campaigns
Globally, email marketing campaigns are an efficient way to drive traffic to the website, generate leads, and optimize conversion rates. You can build email lists by providing free trials and content (such as an ebook) in exchange for email subscriptions. Once, you gather a sufficient number of emails, you can start creating and sending engaging content.
Make your email marketing campaign more effective by segmenting your email list. You can do segmentation according to demographic/psychographic information, user interests, and other data. Then send relevant content to each group based on the data and personal information they have provided.
Another good practice is to A/B test the emails. Check different texts, varying colors, or call to action. Thus, you can identify the most effective version of the email.
Constantly analyze the results of your email campaigns. Have an eye for open rates, unsubscribe rates, and other pertinent analytics to determine how successful the emails were. In response to these data, you can reshape your email marketing strategy with ease.
Conduct surveys and ask for the users’ feedback
Customer satisfaction is one of the most direct approaches to enhance conversions for business. Just directly ask your customers about their opinions and experiences. To do so, you can conduct surveys or ask clients who have purchased from you for feedback.
In this way, you can identify the pain points of your users and the discrepancies of your business. You get to know the plus and negative points of the products and services you provide. Hence, you can fix these weaknesses, boost your strengths, and give your customers a better solution.
There are several ways to enhance conversions for business, as you saw throughout this blog post. Some of these are easy to implement into your business without any costs or much effort. While other methods cost money, require experience, and take time.
Just in case, you want to read more about business conversions. Check out this article on tips to make a high-converting website for a small business. This can serve as a blueprint of a small-to-mid-scale enterprise that is groundbreaking.
Implementing all or most of them will help you achieve the best customer satisfaction and sales results. We appreciate you spend some time reading this write-up. Hopefully, it is informative and insightful for you.
Do you want to start a business that keeps gaining conversions? Techliance can help in the transformation of your processes. We fully cover you whether you deal in products or services.