The concept of eCommerce is continuously evolving with more and more businesses paying attention to consumer demands and incorporating bespoke software solutions that check all the boxes. Shopify Plus forecasts that by 2021 worldwide retail e-commerce sales will reach $4.8 trillion. When it comes to top eCommerce technologies, WooCommerce vs Magento is the competition that everyone’s talking about.

In today’s competitive market, where there is a diversification in the eCommerce development services; it’s all about scalability, ease of use, and reliability of the developed software. Companies want e-commerce software that is able to give users the impression of being seamless without any interruption in their shopping experience.

As a result, choosing the right platform is all the more a relevant discussion that needs to be put out there. Magento is an independent eCommerce CMS with an open-source code base while WooCommerce is a WordPress plug-on with a great community of users.

WooCommerce vs Magento - What is best for eCommerce
WooCommerce vs Magento – What is best for eCommerce

Let’s discuss this debate and find out which of these technologies is the best for your eCommerce business in the decade of 2020.

Common Features between WooCommerce and Magento

Both eCommerce platforms Magento and WooCommerce have some mutual characteristics. It is obvious that both are popular eCommerce technologies, but both of them are also open source. Both platforms offer a wide range of flexibility in eCommerce development with various plugins and extensions.

In fact, it’s safe to say that they are hugely adopted across the globe with a strong e-commerce developers community that vouches for them. Therefore, any newbie wanting to learn more about them can find reliable source of documentation online that is continuously updated to have the latest knowledge that can be availed to gain command over them.

With being so much popularity and patronage, there is a large number of developed products under these two technologies. There are free versions available to download from the online resources to get you started in developing your eCommerce platform.

Apart from these features, the intuitive interfaces and responsive design of the developed product are some of the most sought-after elements. You can also avail high quality Search Engine Optimization through Magento and WooCommerce both. You can even have extensive blogging functionality enabled to ensure that you stay ahead of competition in the market.

How WooCommerce aces Magento?

WooCommerce is a CMS with basic features for maintaining online shops. WooCommerce is your go-to technology as it more user friendly. This is an advantageous fact especially if you are a newcomer and want to quickly learn an eCommerce technology.

It is lighter in weight and has higher performance with less requirements for hosting. As a result, all kinds of businesses irrespective of their magnitude opt for this technology. It has a wider range of free and paid themes and a better content management system (even integrated with WordPress) with multi-language support capability.

In terms of cost, WooCommerce is a free plugin on WordPress with paid extensions while Magento’s basic version is free with premium packages available at a cost. Trends in the eCommerce market make top WooCommerce developers in high demand.

eCommerce Usage Distribution - Top 1 Million Sites
eCommerce Usage Distribution – Top 1 Million Sites

Who uses WooCommerce?

According to SimilarTech, WooCommerce is widespread as it is leading in top 1M sites and the entire web. WooCommerce Development has better coverage in various business categories including computer electronics, technology, lifestyle, food & beverages, health and 20 other categories.

Some top WooCommerce clients include:

  • All Blacks
  • LUVD
  • Xero Shoes
  • Zane Robe
  • Subtype
  • Tokki
  • Botanik
  • Pro4mance
  • Weber
Who runs on WooCommerce
Who runs on WooCommerce

How Magento trumps WooCommerce?

Web Development in Magento has some underlined advantages that are not available through WooCommerce. For example, you can create a more secure eCommerce solution with Magento, having less risk of being hacked.

With a vast number of plug-ins, you can create a highly customizable platform with a very appropriate admin area. This has numerous advantages because the admin portal is able to control many user activities – especially for large-sized companies where there are multiple users on the platform at the same time.

Consequently, Magento is among the leaders in the B2B eCommerce software solutions. It provides capabilities of progressive ERP integration with capacity to create multiple stores and view in free default features. It also allows generation of advanced statistics and reports that can be used as a means for better decision making in the business. It is “all-in-one” solution for businesses of all sizes.

Similarly, if you are about to hire eCommerce Developers, WooCommerce resources are likely to cost less because the nature of technology is easier to handle. Same goes in maintenance charges as well. Even beginner level programmers can carry out tasks for developing your platform.

Who’s powered by Magento?

When we talk about Magento, this technology is leading top 10k and 100K sites, as per SimilarTech. Magento development is extensively used by B2B, small businesses and international retailers. But the categories covered by Magento are not as broad as that of WooCommerce.

Magento has been embraced by leading companies like:

  • Burger King
  • Coca Cola
  • Christian Louboutin
  • NCare
  • Murad
  • BevMo
  • tom Dixon
  • Peets Coffee & Tea
  • Zumiez
  • Munchkin
  • Charlotte Tilbury
Who are powered by Magento
Who are powered by Magento

WooCommerce vs Magento – Which one to prefer?

Both eCommerce platforms are forces to reckon with in the industry. Backed by some powerful names, both technologies have equal features and strong programmer community to back them. However, the scope of your business is the biggest advocate in choosing either of the two.

If you are an already established business or retail store; then you have the time, and budget at your expense to manage a large-scaled project. In this capacity, if you opt for Magento; you can make use of its premium package and work on your eCommerce website.

The advantage of WooCommerce is that it’s the answer to starting off your eCommerce business as it helps startups with numerous and extensive features at a minimal cost. However, the trade-off is that its plug-ins and customization isn’t as detailed as that of Magento’s.

Moreover, hiring eCommerce Developers is not as heavy on your pocket in the case of WooCommerce in comparison to Magento. Reason behind hiring cost difference is that top Magento developers are usually more adept and skilled because of the platform’s learning curve.

The most important aspect to realize in this decision is your project scope, time and budget – the triple constraints that always dictate the technology and platform chosen for your software endeavor. WooCommerce vs Magento is a major deliberation for companies seeking eCommerce solutions and Software firms providing solutions.

WooCommerce vs Magento – eCommerce Platform Market Share

Currently, WooCommerce holds the most revered number one slot with 29.16% of the market share in eCommerce platforms, according to Datanyze. While the adaptation rate for Magento is at 6th position, with a meager 3.97% in the e-commerce vertical. Dominance of WooCommerce is in line with eCommerce usage forecasts by Statista in 2017. Magento has though suffered a decline in its application in e-commerce.

High use of WooCommerce for eCommerce solutions is widely because of the huge embrace from small to medium sized enterprises. This implies that majority of companies want to spend less and get more out of their e-commerce website.

WooCommerce is also a topper on our list of top eCommerce platforms for 2020. We had also predicted WooCommerce to lead the eCommerce business as best shopping cart software in 2019.


Startups to medium-scaled companies should opt for WooCommerce, as it allows quicker turnaround time and lesser cost for eCommerce website development. While the large scaled organizations should opt for Magento, as it may cost more but the e-commerce solutions developed are highly enriched and customized.

Need a powerful eCommerce solution
Need a powerful eCommerce solution

This calls out for the importance to realize that ease of use, Developer patronage and cost are most valued factors in choosing the technology. More so, it also extends the possibility of completely outsourcing your project to a third-party eCommerce development services provider so that you are able to get a high-quality product at very economical prices.

Are you looking for an eCommerce Website solution? This is where Techliance comes into the picture – with global presence for over 2 decades; we stand proud in powering many eCommerce solutions for diversified businesses. Contact with Techliance today for a detailed discussion and get started with a free 1-week trial.