Nowadays, building a business website is quite easier than ever. But making meaningful improvements that can give you an edge is an entirely different thing. Your professional website needs to be ready on the get-go during 2023.
Businesses have to make professional websites that stand apart in the digital era. As front doors to business operations, they must stay ahead of competitors. Using the latest trends will turn your web presence look fresh and even futuristic.
6 factors to look upon while creating business websites
Here are the 6 vital aspects to contemplate when building a business website through 2023.
- Design through accessibility and inclusivity
- Work towards an individualized design process
- Integrate virtual and hybrid events into marketing
- Utilize bold but colorful UX minimalism
- Go for immersive experiences
- Responsive builds are a must
Taking care of these factors will help your business website perform significantly in the modern online landscape.
Design through accessibility and inclusivity
Today, accessibility and inclusivity are important maneuvers of the online branding game globally and in the United States. Right from website creation, doing your on-page SEO, to getting SOC 2 compliance. Realize that providing accessibility options is very necessary for businesses.
They bring you not only additional traffic but also some goodwill from your community. Previously, businesses were forgiven for having a website that was hard to use, especially for those with specialized needs. Now, forming an engaging interface and ensuring that everyone can use your website is the “most effective tactic available”.
Also, accessibility features are a fantastic part of good customer service. Ensuring inclusivity, they play part in providing an excellent customer experience overall. There are several ways to build your business website with accessibility in mind.
The strong color contrast between texts and backgrounds is one of them. Together with focus indicators on areas where the cursor lands. It’s vital to set helpful alt texts on your images as well, which doubles as a quick SEO boost.
Work towards an individualized design process
Personalization is mainstream, and individualization is the newest trend. Currently, everything from your emails to your website structure makes customers feel extra special. Users expect that you have all their data and that you put it to good use.
But, even without it, they want brands to respond to their individual needs. Now, customers want solutions to cater uniquely to their requirements, rather than lumping them with a demographic. They want a more meaningful connection from your website, and designing it around this mantra can help improve engagements.
For starters, you can dynamically change images, hero banners, CTAs, and promotional materials. That too according to the variations and specifics about a customer. Display content as per the purchase history of customers and work towards retargeting and reducing cart abandonment.
Tailor your promotional content, together with social proof and the level of urgency in your messaging. Populate search results according to the previous searches of users. Moreover, adjust details according to real-time behavior.
Integrate virtual and hybrid events into marketing
Presently, building a business website means finding a way to integrate marketing processes into your website. Post-pandemic, virtual events are here to stay, and it’s wise to integrate them into your web design aesthetics. As businesses open, chances are safety precautions will stay in place for years to come.
Incorporate virtual events into your website to bring traffic and gather customer data. This will allow you to understand their preferences during the event. Set up dedicated events for your customers that will give them special discounts and privileges.
Also, they will work as ways to connect users with your brand. If you’re a brand with a brick-and-mortar location, it’s best to move towards hybrid events. Combine in-person events with virtual events to create a more inclusive environment.
Reward both your on-site visitors and your virtual visitors to instill brand loyalty. Finally, design a separate section of your website specifically to funnel virtual event customers to your landing pages. Whether, new normal remains in place, or we return to routine life, virtual events are here to stay.
Utilize bold but colorful UX minimalism
The flat design is a part of app designs for years now. It has roots in the international typographic style from several decades ago. This swiss style was refined by the Bauhaus movement of design as well.
Work towards minimalistic design while building a business website for your company. Realize that professional-looking websites always encourage better user interactions. A cleaner overall design with a lot of white space (think Apple) confers many benefits to the business.
White space creates a clean design that’s easy to read, simple on the eyes, and makes understanding your point quicker. The website loads faster on all devices and browsers. So, you have a strong foundation that lends itself to better SEO rankings and ease of use.
In 2023, minimalism in business websites is going one step further. It is utilizing a bold background color together with clean text that pops. The design elements are attention-grabbing and subtle at the same time, which makes minimalism well above boring.
Go for immersive experiences
Blending immersive experiences on your website can create a wow factor for your website to impress your customers. Extended reality (XR) technologies like virtual reality (VR) and augmented reality (AR) are turning more common. While they are technologies still at the cusp of infancy, this is a good time to jump on the bandwagon.
Depending on your industry, several options are available to you, like the aforementioned AR/VR. There are also other options like digital twins, offering near-exact replicas of products, objects, locations, and even systems. Furthermore, you will see 360º content that offers different perspectives, including photos and videos.
Take advantage of immersive experiences to help customers stay on your pages. Businesses want to remain relevant and find ways to turn the customer journey into something that’s both thoughtful and memorable. Immersive experiences are enjoyable events that people will surely remember.
Responsive builds are a must
Currently, responsive design for your website is not an option anymore — it’s a must-have feature. Websites must work well with mobile devices and tablets, using a design that’s easy to perform with a one-handed operation. The focus is to have customers keep scrolling and find the right solutions they want from your website.
Develop a touch-friendly website with good-sized text, beautiful and rich images interlaced with other forms of media. Keeping your website thumb-friendly also means staying away from the edges of your phones and keeping buttons easy to reach. Understand the heat maps to know which areas are the most interactive for customers.
You will find that the absolute middle third of a mobile phone is most accessible for customers. Depending on the handedness, the bottom left and right areas of smartphones are also very reachable. Consequently, these areas of a mobile phone offer prime real estate for contact buttons and comfortable UX options.
The bottom line
These days, building a business website is simpler than in the past years. But that doesn’t mean you have to let up. Web technology is quickly progressing as the years go by.
Hence, knowing the right elements for a strong online presence can help you get ahead of the competition. Read and follow our tips for building a business website above. You will see your professional website reach the explosive growth that you are looking for.
Do you want to craft a corporate website now? Digitalize your business with a professional web presence. Techliance can better connect you with growing online users.