Today, the usage of virtual tours is getting common globally and in the United States. For example, property tours are essential to the real estate business. That’s why virtual tour software solutions help transform the user experience in many industries in 2023.
Potential buyers don’t sign a deal without touring the property they’re eyeing. However, taking a tour of properties in person gets challenging and risky at times due to unforeseen events. COVID-19 and some other circumstances are making people skeptical about physically traveling and seeing offices, homes, and, apartments.
Gratefully, virtual tour software solutions are now effectively solving this problem. Accordingly, they explore properties remotely by clicking or tapping on interactive maps. Useful aspects of virtual tour software let them view every room from their personal computers or mobile devices.
Thanks to virtual reality, property tours are now dynamically accessible to prospective buyers. Real estate dealers can grow their property business by incorporating the key features of such systems. Expert dedicated developers can enable them to adopt this strategy to interactively show potential customers a specific property.
What is virtual tour software, principally?
Virtual tour software solutions help in creating unique interactive tours of places. As a result, people can dynamically showcase properties, offices, factories, and other workplaces. You can embed and promote these virtual tours on your website, social media, and other marketing channels.
Anybody can use a virtual tour solution for introducing different places in a lively manner. For instance, real estate agents, property developers, home care planners, interior designers, architects, restaurant owners, managers of museums, etc. Even, any individual/business who wants to generate a virtual product tour can utilize some of the virtual tour systems.
Top efficient benefits that virtual tour software provide
Here are some rewards that virtual tour software solutions offer during 2023.
- Helpful interactive maps
- Embedded place videos
- 360° videos and pictures
- Reinforced digital presence
- Life-like 3-D room models
- Active support with live chat
- Clickable information icons
- Broadcast through social sharing
Continue reading to find out the positive impact that virtual tour software solutions bring.
Helpful interactive maps
One of the major features of virtual tour software is the interactive map. Such a map is essential for dynamic place tours based on augmented or virtual reality. Maps can show the location of a property or museum exhibit.
Also, you can integrate zoom, tilt, and pan functions that allow viewers to explore an area in detail. For example, a museum has a new exhibit on ancient Egyptian culture. It includes artifacts from tombs found in Egypt by archaeologists over the past century.
Visitors can use their mobile devices to scan QR codes next to each artifact or tomb painting. This may open up an augmented reality experience where they can see what each item physically looks like. Or, they may watch it as archaeologists first discovered it in its original form (i.e., next to other objects). Similarly, potential clients can also virtually explore any house, including the streets surrounding it.
Embedded place videos
Another key feature of virtual tour software is that it empowers you to embed video content. This can show a property’s ins and outs and even what the neighborhood looks even if you’re far away. Embedding video content is beneficial when showcasing specific areas in your home or workplace.
In case, you want to sell an antique shop with some old furniture pieces on display. Then, it is best to go for embedded videos of the place. They will offer potential consumers a close-up view of those items before making their purchase decision.
360° videos and pictures
Virtual tour software also allows you to make 360° videos and pictures. You can upload these videos and pictures on your website or blog. Also, you can distribute them on any other platform where you share content.
Such kind of interactive content is more immersive and engaging. They provide a much better experience to users than regular videos and images. Potential purchasers can also watch these 360° videos and pictures on smartphones, desktop PCs, and laptops.
Reinforced digital presence
Virtual tours can reinforce your digital presence, especially if you have physical locations. In the event, you own a restaurant/eatery or some other customer-facing business. Then, people should be able to find out more about you through your website or social media pages.
A dynamic place tour enables viewers to watch your establishment virtually as if they were there in person. They’re able to get an idea of what the place looks like and what kind of atmosphere it has. Subsequently, it will help them decide whether or not they’d like to visit the location physically.
Life-like 3-D room models
For promoting a property, three-dimensional modeling is a great way of showing off your listing. Real estate brokers and agents can use 3D room models to give potential buyers a panoramic/360° view of the property. Visitors can see how the home would look from different angles.
They can perceive what it would be like if they could walk through it in person. Moreover, they can feel themselves living there instead of just looking at pictures or videos online. Relatable to the metaverse, this life-like experience can better persuade them to buy your property.
Active support with live chat
Remember that the live chat feature in virtual tour systems enables you to interact with visitors in real-time. You can give answers to their questions about the property. As you scale your realty business, you can deploy chatbots to answer rising inquiries for properties.
Keep a combination of both while upscaling, as live chat is a good way to build relationships with users. With it, you can build trust by showing visitors that real people are on the other end of their queries. Consequently, chat in real-time can convert inquiring users into actual customers.
Clickable information icons
One of the most important features of virtual tour software is the ability to add clickable information icons. You can put these icons anywhere on your virtual tours. They provide additional information about any object or location in a virtual tour.
The underlying content can provide anything informative from contact details to a link to a website. Even, it can contain an audio file with directions for visiting a particular location. Meanwhile, the information icon can be a picture or text label. It can change when you hover over it with your mouse cursor for better visibility and usability.
Broadcast through social sharing
Bear in mind that social networking is a great way to increase the reach of your virtual tour. When users broadcast their experiences through social media channels, they’re helping you reach new potential customers. Likewise, as users share their experiences with friends and family, it also helps increase engagement with your brand.
Social media sharing and content promotion boost opportunities for conversion as well. People are relatively more open when giving feedback about something they’re already using after purchasing. Furthermore, you can use this to improve your online marketing strategy.
This creates a cycle of referrals where more people seek your services because they hear good things from previous clients. Also, social sharing can help increase the time spent on your virtual tour pages. It gives users another platform to interact with one another while browsing through the content together. They can try out some fun features such as photo booths or VR headsets, etc.
Virtual tour software solutions are undeniably revolutionizing how people view a place or an establishment. Consequently, they are driving brand awareness and increasing revenues for many businesses. Providing a more immersive online customer experience enables businesses to stay ahead of competitors through 2023.
Particularly, a virtual tour can greatly assist your company or agency to streamline its business processes. This changes the way user-facing industries like the real estate sector work. Hence, it improves the experience of customers inquiring about a property with interactive tours.
Do you want to take your real estate business to the next level? Virtually showcasing properties (houses or workplaces etc.) to online clients is a good idea. Techliance can join hands to set this concept into motion.