Nowadays, the moment we open social media or browse the Internet, we’re already consuming content and information. Content is not just limited to textual information in 2022. It also includes visuals, photos, videos, sounds, animations, infographics, podcasts, and more. There are many tech trends for content creation to consider globally and in the United States.
Currently, a wealth of information is now accessible at our fingertips. Therefore, each one of us has the liberty to choose either long or short forms of content. On the other hand, content creators have to keep up with the audience’s preferences and changing interests.
Content production is transforming how people share and soak in information. This is leading to the emergence of innovative tech trends for content creation and new ways of content sharing. So, this is vital to develop an online portal for publishing the latest content.
Moreover, mobile presence and social media integration are equally important. As we move through 2022, content creators would be wise to keep their eyes open for the next trends. Because that can help blow up their next videos, posts, and visual content, etc.
Top Technology Trends for Content Production to consider
Given below are the creative tech trends for content creation. Also, they are applicable for guest contributions on third-party blogs, article directories, and authority websites. Take benefit of these tactics to streamline your digital marketing efforts during 2022.
- Utilizing new AI and SEO Tools
- Behavior and Device Optimization
- Proximity Marketing with BLE
- Video Calling and Live Streaming
- Publishing Limited Time Content
Up next, we deliberate over these inventive tech trends for content creation in detail.
Utilizing new AI and SEO Tools
Presently, content creation and search engine optimization (SEO) cannot be separated. Content creators cannot do away with search algorithms and online marketing strategies. Because without them, content visibility and popularity will tank.
Hence, it only makes sense for content creators to always be on the lookout for newer and better SEO tools. Various SEO tools can help content creators become more productive and efficient at reaching targeted goals. Artificial intelligence tools are one example of these tools that can help with content writing.
Such tools use natural language processing (NLP) analysis to create in-depth content that’s true to your niche and business type. For example, SEO Scout’s article writing tools. Here you can polish your content using its keyword research feature.
You can also see how your content scores against other similar articles in search engine results. Similarly, it enables you to know if you’ve written the correct number of words. Likewise, it also makes you aware of whether your core topics are spot-on for that specific subject.
With this function, creators don’t have to do A/B testing manually. Since the content can be tested right away. Eventually, AI for content creators helps cut ad spending, get results more quickly, increase output, and improve productivity.
Behavior and Device Optimization
Content creators may be successful in one platform but may be struggling to garner followers in another platform. Because each social media channel and video streaming platform is unique and caters to different types of audiences and behaviors. For instance, TikTok is best suited for short but entertaining video and sound clips. While YouTube is best for lengthy how-tos and educational videos.
Content makers can use apps and analytical tools that allow content optimization for different kinds of audiences, platforms, and behaviors. Also, these tools help content producers repurpose the same content for making it suitable for different channels and devices. Thus, it allows them to attract more audiences — whether PC, mobile, tablet, or via smart gadget wearables.
Proximity Marketing with BLE
Bluetooth low energy (BLE) is a short-range form of wireless communication that allows users to access environment-based content. BLE beacons work by transmitting signals to nearby intelligent devices that enable more accessible and accurate searching. Businesses and digital marketers who create content and launch products/services online benefit from this advanced form of proximity marketing.
It works when a Bluetooth-enabled device enters an area where a brand has deployed a Bluetooth beacon. So users can receive marketing messages from advertising businesses. The only way for the device to receive messages is to have a specific app downloaded. This way it is capable of receiving push notifications.
Also, proximity marketing works only if the user grants permission to the beacon to send messages to the device. Consequently, this method of marketing is non-intrusive because it first asks the user to approve or not. Content creators who are targeting local audiences would find this useful.
Proximity sensors and BLEs are just some of the tech tools that are revolutionizing the digital marketing industry. It helps enable a more personalized approach to marketing by targeting nearby leads. They also help observe human responses that combine sentiment analysis and AI. Thus, it forms an automated solution that is beneficial to all parties.
Read more: Tips to Content Marketing for Mobile App
Video Calling and Live Streaming
Remember that the COVID-19 pandemic spared only essential businesses. Massive shutdowns prompted companies to adjust and usher in solutions to cope with social distancing measures. To continue communications and presentations, video streaming is now more vital than ever.
These days, it’s a primary method of presentation and a means of exposure for both content creators and digital marketers. Aside from the live video streams, conferences, seminars, and vlogs are also pivoted to online platforms. Accordingly, content creators can take advantage of this shift. Some brands have started channels and grown the number of audiences exponentially.
Some popular video streaming platforms rank live videos and pre-recorded ones higher. They do so with algorithms based on relevance and newness. Content creators looking to diversify content and enrich two-way communication and feedback can make use of these live streaming platforms.
Publishing Limited Time Content
Typically using images or videos, ephemeral content encourages users to take advantage of an opportunity for a limited time. It is a marketing strategy that takes advantage of peoples’ fear of missing out. So, this encourages readers to take action either by clicking a link or purchasing a product quickly.
Content producers make use of ephemeral content by creating stories that appeal to the emotions of viewers. With it, they demonstrate products, link to a live streaming event, and share information on anything they want to promote. Usually, this content is coupled with discounts or special rewards to attract more customers.
These types of content are designed to be interactive — but for a limited time only. They are also shareable, so the number of people that can view them is unlimited. Content publishers can grow their audience, readership, or increase followers; by using this tactic to garner more attention.
These tech trends for content creation offer solutions to help both content makers and marketers get exposure faster and easier. So, this increases audiences, readers, views, and customers over time in various social media and streaming platforms. If used correctly, content creators can gain more momentum by utilizing these tech trends and tools.
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