We live in a world where we are all judged on “looks”. So, when it comes to software, how can it be any different? Design, user interface design, and UX design combine to make the crux on which entire software is built.
Firstly, users are quick to pass judgments on the look and feel of the product. This is the pivot on which all products are either categorized as awesome or just simply overlooked in the market. Design is a powerful word that makes or breaks your product in the market.
User interface design is the blueprint that provides consumers the means of navigating through the product and performing various functions. Moreover, going broader with design, UI design and UX design help in creating standout products during 2021. Hence, that’s how the notion of UI/UX design came into the spotlight.
Why has User Interface Design become Important?
On the surface, UI design may seem like it’s all about looks or style. But going deeper, user interface design is the business flow of the software. What started as graphic designing 20+ years ago, is now a whole concept of how far we have come along.
Back in the day, the emphasis was to have as many functions in software as possible. Websites were too “heavy” with the bombardment of text and images that took forever to load. Too much emphasis on functionality sacrificed the importance of website performance.
User experience was the last thing on the mind of anyone. Clutter and chaos were all around. And then everything changed for the good.
Thankfully a few companies realized the crucial impetus behind products – the users. Consequently, products were not just considered a means of getting revenue. They became a way of connecting to the audience for higher user retention in all industries.
Highlighting the Benefits of User Interface Design
Here are the advantages of giving importance to UI design and aesthetic designing concepts in your product.
- Building your Brand
- Gaining Competitive Edge
- Launching with a high
- Saving Time and Money
- Ensuring Customer Centricity
- Implementing the latest Design Trends
Now we discuss the plus points of user interface design amid 2021 and for the future years.
Building your Brand
In today’s competitive world, having your own identity is very important. Therefore, customer branding is a very crucial element that helps you get instant recognition in your industry. Let’s talk about the logos of some of the big gun technology companies.
For instance, consider Google, Apple, Microsoft, Facebook, and Amazon, etc. What can you see as a common element? The simplicity in their logo and the inclusion of a single color to accentuate and identify the brand with.
This is what is required – to develop your business in the muscle memory of users. So that every time they look at even the brand color, they can remember your company by it. Be it a mobile app, a website, or a product – it is necessary to develop your brand. Likewise, design and especially user interface design can help you deliver that in style.
Read more: Advantages of UX Design
Gaining Competitive Edge
Even now a lot of companies tend to overlook the design element in their products. This is important to assess what the competition is doing. Besides, it is also essential to what your competitors are not doing. Interpret this data to come up with a plan that gives you a competitive advantage.
It’s even more important to see what their audience likes. This helps you understand what you need to do to win over them. That’s how you can route all the potential market segment your way.
Be it a website or mobile app design – all these require having a close look at your competition. Certainly, this enables you to connect all the dots, and creatively design your web-based solution. Hence, you can make something powerful for your audience.
Launching with a high
Have you ever seen companies launch their product in the market and face a backlash? What is it that they missed out on? Seemingly, the graphic design element is a total miss.
This means that they will probably have to come up with Plan B to restore their position in the market. What it calls for is a re-doing of their product or at least some do-over of main features. They have to strategize better, and this results in even excessive costs.
All this implies putting in the extra budget, time, and gathering their forces together. Consequently, it can exceed to the extent of getting out of hand. Even this can outcome in breaking companies to the extent of bankruptcy.
A good product design saves you from all of these hassles. As a result, it helps you launch your product at a well receiving end in the market. Therefore, this paves the path for upscaling startups and small enterprises right from the very beginning.
Battle time: Mobile-first Design vs Responsive Design
Saving Time and Money
Great design is backed up by wireframes and mockups. Emphasize creating a holistic user journey. Express your proper business flows through screen designs and ensuring nothing is missed out on.
This helps in visualizing the look and feel of the product. It also allows the development team to be part of the thought process. All main stakeholders can discuss the business requirements in every way.
So, they are likely to proactively critique the website design or the mobile app wireframes. Anything that is pointed out can be sorted earlier. This helps in reducing costs and time to market for the companies.
The ultimate point is to create a prototype for the MVP product. You can even test-run on a smaller segment of users. Thus, you can properly assess the initial version of the software product.
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Ensuring Customer Centricity
Great products are all about keeping the users in mind. This is exactly the purpose of incorporating design ideas from the very beginning. Because they help in identifying the must-have elements for the product.
For example, your users are crazy about typography and having floating banners to alert them about any upcoming offers. How can you incorporate these ideas into the product inventively? So that you cannot just cater to this requirement but also bring in the money.
That’s where design helps you create something powerful and meaningful at the same time. The union brings harmony to your product which ultimately is a winner in the market. Putting users in front is a recipe for success, and keeps paying dividends during 2021 and years to come.
Faceoff time: Responsive Design vs Adaptive Design
Implementing the latest Design Trends
The best thing with the design is that you mix the newest trends with the requirements of the developing product. Everything is evolving, and so are the design concepts of your product. Subsequently, you figure out innovative ways of enhancing the user experience.
Allow an imaginative blend of UI designing and UX designing in your software product development process. Because this encourages the route for a workable web-centric solution. Ultimately, your product lands a higher chance of appealing to users.
Design (and essentially user interface design) is one of the most important elements in your software development lifecycle. Because it helps you to visually translate your requirements easily. This enables you to decide on colors, aesthetics, features, and the overall look of the product.
Finally, it assists you to figure out what the users can do through the consumer-facing screens. With it, you give yourself a noticeable product with a higher chance of achieving commercial success. Hopefully, our write-up improves your knowledge about UI design and its application in web-based projects.
Do you want to launch a product with a killer design hitting a bullseye in the market? We at Techliance have a great team of UI/UX designers who can help you. Contact us today for a free discussion about your product design.