Ever since the inception of the Internet, businesses all around the world have been transforming. This has become possible by leaving traditional ways behind and adopting the digital era. Similarly, everyone is aware that mobile apps are transforming travel industry during 2021.
Meanwhile, smartphones came into existence, and people have started embracing on-demand applications. There has been a sudden change in most of the industries across the globe. Travel industry is no exception from this revolution, and due to ever-growing demand for better services, companies need to adapt.
Nowadays, multi-billion-dollar travel companies are ruling the industry. However, even small businesses aren’t far behind them and starting to invest in on-demand applications. Speaking of 2021, more and more travel agencies are realizing that they are the future.
Today we are going to discuss with you the ways mobile apps are transforming travel industry amid 2021. We are bringing to you this content to explain the importance of mobile applications and development for travel and tourism.
On-demand Apps Trends triggering Innovation for Travel
Take notice that on-demand travel planning apps are one of the topmost downloaded on-demand apps. Firstly, we focus on how the mobile apps changed the way we do travel today. This also involves taking care of pre-tour tasks such as booking a cab or planning a tour.
- Customer is King
- Choice of Youth
- Personalized Experience
- Social Media Relationships
- 4G & 5G Connectivity
Let’s deliberate in detail over the manners innovative on-demand mobile apps are transforming travel & tourism industry world over.
Customer is King
Nowadays, travelers are more than ever aware of the better traveling services they can get by simply searching the Internet. Thanks to increasing choice of options, consumers are no longer dependent upon their area travel agent to plan their tour. Now the customer is the new king and better services are the new core of the travel industry.
In addition to this, word of mouth very much buzzes in the travel sector. Thanks to social media, users are first checking the reviews of influencers and then making the booking. So, travel companies need to check the pulse of customers, and then offer services accordingly.
Choice of Youth
More and more youngsters and middle age customers are embracing on-demand mobile apps. It can be said that mobile app technology has become more like a fulcrum in the lives of millennials.
They are constantly dependent on using new apps for various reasons such as social media, online shopping, and travel booking. The customer group that is hitting their mid-30s by 2021 will form a panoply in the travel business world.
Travel companies focus on targeting customers using customized services; special promotions such as discounted offers, deals, and coupons. All of these perks are offered on websites and mobile apps. Thanks to on-demand applications, travel companies gather customer data that allows them to tailor their services based on customer behavior.
These days, many travel companies are investing in machine learning powered applications like chatbot to provide automated personalized customer service. These personalized services perform integrated tasks for tourism businesses, and also provide pleasure elements for travelers. As a result, this is helping vacation leisure companies offer better services and get ahead of their competition.
Social Media Relationships
No one can deny the fact that the social media phenomenon is growing so fast and impacting the business world. Being optimistic, we can say that social networking will continue to impact more and more offline social relationships with businesses. Likewise, travel industry is going to boom with social media and community networks.
There is another use case of social networking when it comes to travel. People like to share their traveling experiences with friends, family and the world. Apart from general social media services, several travel networking apps have come to the fore.
Similarly, travel-goers also like to share their photos and videos through a special purpose travel social app. This also helps them in preserving the memories of their travel experiences.
4G & 5G Connectivity
If the growing innovation in mobile apps wasn’t enough to shake the travel industry, 4G technology did the deed. Since its inception, many tech giants predicted that 4G will be the mainstream technology by 2021. They forecast that 4G will lead to almost never-ending new users of mobile communications worldwide.
These predictions were perfect and 4G did change the broadband cellular networks and world. Today in 2021 daily new users are coming on the ultra-speed mobile networks. Progress in the internet bandwidth has opened door to many possibilities.
Move forward to 5G and we are set for an information revolution thanks to high-speed internet connectivity. So, these new users are expecting and asking for better services from every industry including the travel industry. 4G and 5G has brought many business growth opportunities globally.
Creating lasting impression on Travelers with Mobile Apps
Talking of 2021, mobile apps are transforming travel and tourism industry for the greater good of travel-aholics. Given below are the benefits of travel apps for both tourists and businesses.
- Know your Customers
- Enhanced Communication
- Going Paperless
- Seamless Interconnection
- Increasing Payment Options
We now discuss these advantages of travel mobile apps for sightseers and holiday vacation businesses both.
Know your Customers
Travel industries are using advanced AI and machine learning to gather data about their users’ preferences. Once they have enough data according to the user, they can show tours that compel the user to make bookings. Moreover, other futuristic technologies like IoT, IoE, AR & VR are revolutionizing the travel experience amidst 2021.
The real challenge that travel companies face is to get their customers speak about their experience. Travel agencies use social media integration to encourage them to talk and continue their conversations before, during, and after. This helps travelers even after the trip is over, their bags are unpacked and they are back to routine life.
These conversations encourage new users to pursue their passion and the same traveling experience. Mobile apps facilitate travel operators to announce new offers, deals, packages, discounts directly to their users. Furthermore, chat apps enable the customers to stay in touch with the travel service providers in case of any inconvenience.
Another benefit of mobile apps for travel companies is that they provide real-time user feedback. Travel applications have become the unseen yet direct channels that foster customer relations. Additionally, travel apps allow the tour operators to potentially expand their customer base.
Remember the time when you had to carry a separate bag for the documentations, book proof, and your identification documents. Well, this is not the case anymore. Today, customers can carry all of these things inside their travel app.
Also, you can bundle more items in the travel app like the map, travel expense calculator and even cash. These conveniences enable users to enjoy their tour to its fullest. So, your business travels and corporate voyages are converting into official retreats.
If you own travel business, then consider this. Have you ever asked your customer after their tour has ended to inquire about their experience? These small things show that you care about your consumers.
As well as if they had any inconvenience during their travel then they can come to you. It is always better to increase the “white noise” that wheels the travel companies’ business.
Moreover, this after service support helps you establish long lasting relationships with users. They will like to become repeat customers, and so you again get chance to make them travel through your company.
Increasing Payment Options
Over the years, online payment gateways have slowly changed the way we make payments. Nowadays, people are carrying way less cash with themselves. Physical wallets are getting replaced by credit/debit cards and digital wallets.
In addition to this, new emerging security techniques are making mobile payments more and more secure. Now you can use 3D scan, fingerprints, as well as OTP to make payment and reduce the risk of fraud. Services like Apple Pay and Google Pay are available in tens of countries and are a great step toward this.
Integrated payment gateways in mobile apps and websites are allowing customers to make more seamless payments. Even in many developing countries mobile wallets have become daily use thing and have substituted the physical wallets and purses. Visa Contactless, Mastercard Contactless and ExpressPay by American Express are also a few of the main payment gateways in USA.
Now coming back to the topic, the travel industry saw this trend and found an opportunity in this. They are utilizing this cashless trend to facilitate travelers using digital wallet or credit card. They provide more discounts, offers, and coupons to customers doing digital payments.
Cashless digital payments are another step towards gathering traveler data for businesses’ purposes. This is termed as the “digital breadcrumbs” by Amadeus. The record of “who, when and where” will augment the process of customer profiling and communication.
This data will fuel the next decade and we will see the rise of a “knowledge economy”. The customers will be archiving more data, that will be used by travel businesses. So, this data will permit travel companies to use these “digital breadcrumbs” to maintain their competitive edge.
We are living on the edge of a change that will impact the whole travel industry. Those of us who will adapt to this change will come out as the leading travel companies and those who do not will be left behind. The travel world is going to be all-digital, cashless, and highly personal.
Mobile applications have become as well as will remain a ubiquitous travel companion in the near future. On a practical basis, mobile apps are helping travelers to find their surroundings, and experience their tour to its fullest.
There is no way that mobile applications will fad anytime soon. Rather they are the future of the travel business. However, there is bad news for businesses that do not adapt, they may go out of the business. Or at least they may receive heavy losses in running travel operations.
In contrast, the good news is that businesses that embrace this new technology, will surely emerge as prominent travel companies. Thanks to on-demand travel applications, they will remain ahead of the competitors during 2021 and in future. Thus, it is not too late for you to invest in the travel mobile apps.
Are you looking to create a hi-tech travel app to aid tourists? Here at Techliance, we provide innovative travel solutions in the form of mobile apps and responsive websites for tourism companies. We have partnered with leading travel and tours operators in United States to help them become successful in the industry.
Contact us today to build on-demand tourism EPR solutions, interactive leisure websites and travel apps now. Empower users by turning travel mobile booking just a tap away.