Speaking of 2023, the power of mobile apps is undeniable. That’s why mobile app trends certainly shape how businesses develop their mobile solutions in the market. Also, the technologies indicate the direction in which the industry is moving and what users can get from mobile applications.

The world is witnessing greater altitude through these trends and technologies for smartphone apps. They are further elevating users to higher reach and engagement. Moreover, these trends allow businesses to explore different options that were once impossible.

Companies are brimming with innovation, and passion to do better for the people. Businesses and mobile developers realize that smartphone applications are not just a way to engage with users. Essentially, mobile-driven solutions have become the means for creating lifestyle choices.

Power of mobile apps - Trends and technologies to watch
Power of mobile apps – Trends and technologies to watch

Table of contents

  1. 7 top trends of mobile applications to look out for
  2. 7 best technologies to employ in mobile apps for users
  3. Key takeaways of mobile applications
  4. Conclusion
  5. FAQs about mobile apps
Top trends of mobile applications to look out for
Top trends of mobile applications to look out for

On-demand applications

Every time you think that this trend of on-demand apps will probably die down, it surprises you even more. There are plenty of Uber for X applications that have huge commercial success. For example, Delivery Hero, Uber Eats, Instacart, Just Eat, Uber, or Lyft.

The 12.78% CAGR will grow on-demand food delivery industry online to $165 billion from $100 billion in 2023. It means that the trend of on-demand app development will remain popular. Also, new companies will enter the market to test their fates.

Here, the target is to have more features and options that engage users. There is constant discussion on having efficient logistics, quicker deliveries, and robust backend systems. So that on-demand companies can keep up with the staggering user demands in the market.

Mobile wallets and contactless payments

Globally, a concept that is giving freedom to businesses and users alike is FinTech. Companies can facilitate consumers with different types of payments through various payment providers. Ever since COVID-19, the idea of not being able to purchase through your mobile has been unimaginable.

A survey found that 1 out of 3 people in the US favor making mobile app purchases. The 33% of the US population preferring mobile app shopping is a huge boost to the E-commerce industry. Just like traditional bank apps, there are digital payment apps like Apple Pay, Google Pay, PayPal, Alipay, WeChatPay, and Zelle.

Users can utilize specific features of these mobile apps to access online payment gateways to make their payments hassle-free. Furthermore, the concept of contactless payments through QR codes is another popular way these days.

It enables security and identity assurance so that users remain risk-free and secure at all times. This trend will continue to become more common. All thanks to a wider user base opting for mobile wallets and contactless payments.

Apps supporting foldable devices

Foldable devices are becoming quite a rage. That’s because the larger screen certainly has an edge in displaying content. So, streaming your favorite content online has the flexibility of being carried out anywhere.

By 2027, the global market value of foldable devices is forecast to reach $42 billion. We already have responsive, hybrid, and cross-platform apps that work perfectly on various platforms and OS. However, the rise of foldable devices has the potential to become a game changer.

Companies will need to think of strategies for developing apps that also go well with foldable devices. Hence, the demand for apps that support foldable devices will also pick up. Foldable devices also have a use case in the gaming industry.

Super apps

The phenomenon of super apps will completely alter the global marketplace. Internationally, organizations are aiming to develop one-stop solutions, so the world will never be the same. Take the example of how Facebook set off as a social media interactivity website.

Remember how Amazon was just initially for buying and selling goods? Now both companies have ramped up to become your all-need platforms with loads of diverse features. At the same time, they aim to do better with many cross-offerings of mini-apps.

The concept is to have people just “stay” within the product ecosystem. Since they can enjoy different services under the same platform. This trend will continue with other tech giants also taking up this pathway.

Cloud-based mobile applications

The future of all businesses is in cloud computing. Particularly after Amazon and Microsoft have come up with extremely powerful cloud-built solutions like AWS and Azure. So, it has become relatively easy for companies to launch and expand their business with time.

In 2023, the cloud-based mobile app market is set to generate a revenue of $74.25 billion. Such apps increase computing power, improve storage, grow loading capacity, and streamline operations. Additionally, cloud-centric apps have become quite a trend as they provide secure functionality across multiple devices.

Low code or no code

The trend of mobile apps built using low-code or no-code platforms is constantly gaining traction. That’s because it allows small-scale businesses to test the market waters. They can launch their apps through pre-built components and visual interfaces.

Zapier is a plug-and-play service for the development of mobile apps. Bubble is a website that allows you to build your web app with a few clicks. App builders like GoodBraber, Appy Pie, iBuildApp, and BuildFire are other such examples.

These platforms offer a variety of features such as pre-set templates, easy-to-use tools, and drag-and-drop functionality. So, you can quickly build mobile apps without much development costs. The international low-code platform market is set to hit $65 billion by 2027.

Motion Design and Touchless UI

Now that there is an excess of mobile apps, the question of user engagement is taking the spotlight. The idea behind savvy user interfaces is a big question that needs an appropriate answer. After all, a remarkable user experience comes with understanding what you can do to uplift your users.

One way is to have a motion design that grabs user attention and encourages interactivity. The industry trend is gradually shifting towards incorporating motion design icons, animated scrolling, and macro interactions to improve consumer engagement. Likewise, the concept of touchless UI is on the rise.

On the surface, it seems a bit odd. Because we all are so comfortable with the touch concept when it comes to mobile screens. So, how does this work?

This is going beyond the interaction of simple touch interfaces. It is expected that in 2023, at least 50% of business apps will incorporate touchless experiences. Such as using voice/facial recognition, AR/VR, and gesture control.

7 best technologies to employ in mobile apps for users

Technologies to employ in mobile apps for users
Technologies to employ in mobile apps for users

Cross-platform mobile development

The time of native app segregation is getting over. Accordingly, companies are more open to the development of cross-platform apps that can run both on iOS and Android devices. Due to cloud technology, the cross-platform mobile app development trend is picking up.

Businesses can capitalize on larger user reach, lesser costs, and shorter development time. Thus, they can quickly ship off mobile apps to users who can freely benefit from features. Among the most popular trends of cross-platform development platforms are React Native and Flutter.

Integration of a mobile application with backend services and APIs lets it run quickly. The point is to help the users as much as possible. Besides, you can even test a mobile app through a cloud-based platform such as LambaTest.

The developers are also able to enjoy several advantages that come through cloud-based development and deployment. You can test your mobile app on the cloud just like an actual device. Subsequently, you can evaluate its true potential on various smartphones and tablets.

This way, you can easily ensure the compatibility, responsiveness, and performance of your mobile apps. That too across different devices, screen sizes/resolutions, and hardware configurations. In the end, an eye on the consumer market and higher business outcomes is always better.

AR, VR, and XR

As the concept of virtual experiences is prevailing, AR and VR are your go-to technology trends. Technology leaders like Mark Zuckerberg have spoken about the metaverse as the eventual future of the Internet. Various companies are now trying their hand at developing products and solutions with augmented reality (AR) and virtual reality (VR).

This is a whole new level for the eCommerce industry as users can now virtually try products before purchasing them. Companies are providing immersive experiences to consumers with virtual tours, and training. Numerous high-end fashion brands are launching mobile apps for users to virtually assemble and try on different looks before purchasing.

The AR-enabled app of Ikea empowers users to see how a furniture piece will look in their homes before purchasing. Google Maps is now enabling users to view directions in real-time overload in the real world through their cameras. Extended Reality (XR) technology is fronting the gaming industry forward.

Pokemon Go is the primary example of what possibilities game apps can have in the future. In addition, some businesses are using XR for onboarding users. Internationally, the XR market for AR/VR B2C will rise to $52.05 billion by 2027 from $31.12 billion in 2023.

IoT app integration

The Internet of Things (IoT) is not new, it’s already been in the market for a while. However, now mobile app developers are incorporating IoT into mobile apps. This way users can easily control and monitor the IoT devices using smartphones through a single app.

Now, the trend is to enable users to have more ease of use and better control of their IoT devices. The worldwide IoT-driven technology market (including software and mobile apps) will balloon to $1.6 trillion by 2025. Personalization makes users able to provide their preferences that can then be controlled through their mobile app.

Smart home technology is becoming the norm across the world. So, users are turning to mobile apps for controlling household devices, display screens, health devices, and even automobiles.

AI and ML

We are using this broader canvas to illustrate the multi-faceted AI and MI use cases for mobile apps. Artificial intelligence and machine learning go hand in hand. For users, it’s impossible to think ahead of AI assistants like Apple Siri, Microsoft Cortana, Amazon Alexa, and Google Assistant.

The recent dominance of ChatGPT, Bard, and other AI answer bots is no no-brainer. However, now big tech giants are picking up on what they aim to do. Maybe intelligent technologies like AI can displace jobs as well in the future.

This is a huge game changer because the languages and development frameworks are bringing new possibilities to mobile apps. Just like Google is ramping up new map application features with significant user experience updates. Recall the incorporation of industry trends such as chatbots, image recognition, face detection, and speech recognition into different mobile apps.

What is coming will be even more awe-inspiring than before. By 2025, a CAGR of 37% will catapult universal AI revenue to $190 billion. So, it’s just a matter of time until AI and ML join forces to revolutionize us.

Move over 4G as 5G is here

Just when we thought it could not get any better, a breakthrough like 5G came to the world. The fifth-generation (5G) technology is all about super-fast speed, low latency along with the capability to handle multiple connected devices. 5G broadband cellular networks are taking over from their 4G counterparts, as 5G is 100 times faster than 4G.

The worldwide 5G subscriptions will grow to $5.9 billion by 2027 from $1.9 billion in 2023. That’s quite a projection and affirmation that 5G is here to stay. We are in an era where high speed and efficiency matter.

More so, there are a plethora of modern technologies that demand fast data transfer and live streaming. For instance, IoT, AR/VR, and cloud computing, etc. 5G is powering the logical transition for users.

Instant apps

We are used to the norm of installing mobile applications on our smartphones. Without installing any app, you cannot possibly try out any of its features. However, now instant apps have come into the picture.

They help you access and use certain app functionalities without having to install the complete app on your device. Say goodbye to downloading the app on your phone while you can access it directly. Companies can develop instant apps using the same Android Studio.

Users just have to click on the “Try Now” button to try instant apps without installation. Is not it counterproductive because you do want people to install your app on their phones? Well, you are up for a surprise to know that it leads to higher conversion by 20% to 30%.

Beacon technology

Some mobile apps incorporate Beacon technology to let small Bluetooth devices send signals to your smartphone when you are nearby. This is a great advantage for companies that want to deliver personalized experiences based on your location. BLE devices like iBeacon and Eddystone help you optimize marketing campaigns through which you can attract more clients.

Personalized messages enable potential users to see campaigns and alerts that align with their liking. In return, the chances of them visiting your shop become higher with a fair chance of making a purchase. The companies making use of beacon technology will considerably see their sales grow.

Key takeaways of mobile applications

  • We live in an era where the power of mobile apps is paramount.
  • That’s why looking at mobile app trends and technologies is essential.
  • Trends like cloud-based mobile applications, cross-platform development, motion design, low-code or no-code, and super apps are valuable.
  • Some technologies to watch out for mobile apps include AR/VR/XR, 5G, AI/ML, Beacon technology, and IoT.
  • Apps supporting foldable devices as well as mobile wallets and contactless payments are moving the mobile ecosystem forward.
  • All these modern innovations have great room for progress in years to come.


As 2023 is going ahead, it’s not about giving the customers just ease of use. Uplifting their user experience through innovation and positive ideas is key. User-inspiring mobile apps are necessary for more business growth.

With all the progress estimates and speculation, these trends for smartphone applications are here to stay. Modern technologies are already revolutionizing the global market. Companies that better serve the users and are futuristic are bound to perform well in the long run.

Are you looking for a cost-effective way to build an innovative smartphone application in less turn-around time? We at Techliance have plenty of tips, tricks, and tools to enable you to create a successful mobile app. Let’s begin on your development journey to capture your intended user audience today.

FAQs about mobile apps

What is the fastest-growing app of all time?

The fastest-growing app of all time is ChatGPT which has had the highest traffic in over the 2 decades.

Which app is most downloaded in the world?

The most downloaded app in 2022 has been TikTok with 672 million downloads, followed by Instagram and WhatsApp respectively.

What app has over a billion daily users?

Facebook has over 3.03 billion monthly active users. Whereas, 2.06 billion daily active users did access Facebook in Quarter 2 of 2023. Meta Platforms, Inc. saw 3.88 billion monthly active people when combining Instagram, WhatsApp, Messenger, and Reels subscribers.

How can developers incorporate AI into mobile app development?

Programmers can integrate AI in chatbots to improve user interaction and communication. Also, you can leverage machine learning algorithms to evaluate customer data and customize content or suggestions. By combining AI and ML, you can deliver a personalized user experience.

Which apps have the most data?

These are some apps that handle a lot of data.

  • Streaming apps like Netflix, Disney+, Stan, and BINGE
  • Social media apps such as Facebook, TikTok, Instagram, and Twitter
  • GPS and ride-sharing apps like Maps, Uber, and DiDi

What is the success rate of apps?

You are in for a surprise as only 1 out of 100 consumer apps get successful. Whereas, 14 out of 100 business apps succeed in the market. Some estimates put the app success rate at 1% and the app failure rate at 99%.

Which country downloads the most apps?

In 2022, there were 254.94 billion mobile app downloads globally. With 111.11 billion app downloads (43.58% of the total), China was the leading country by far. India and the United States were a distant second and third on this list.

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